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IFM

Advice for retailers: How to better leverage data from and for valuable customer relationships

Professor Krafft, MCM scholar and head of the Chair of Marketing Management (IfM), is the lead author of the study “Insight is Power: Understanding the Terms of the Consumer-Firm Data Exchange”, co-authored by a multinational research team consisting of, among others, V. Kumar, Colleen Harmeling, Siddharth Singh, Ting Zhu, and Jialie Chen.

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LMM

Hollywood Goes Germany: Wie der Eintritt neuer Streaming-Dienste den Wettbewerb um Zuschauer weiter verschärft

Der Einstieg von Disney+ als erster Streaming-Dienst „Made in Hollywood“ setzt etablierte TV-Sender, insbesondere öffentlich-rechtliche, zusätzlich unter Druck. Aber auch Streaming-Giganten leiden unter der neuen Konkurrenz – zumindest in Sachen Sehzeit: Die Streaming-Marktführer verlieren bei Disney+-Adoptern knapp vier Prozentpunkte der Sehzeit im Vergleich zu Nicht-Adoptern; die Zahl der Abonnenten ist drei Monate nach Markteintritt (noch) nicht betroffen. Die Corona-Pandemie beschleunigt den Streaming-Trend: 50 bis 69-Jährige steigern ihre Streaming-Sehzeit um 15%.

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MCM

Advice for retailers: How to better leverage data from and for valuable customer relationships

The new study “Insight is Power: Understanding the Terms of the Consumer-Firm Data Exchange” has been accepted for publication in the Journal of Retailing. The paper has been co-authored by Professor Krafft and a multinational research team consisting of, among others, V. Kumar, Colleen Harmeling, Siddharth Singh, Ting Zhu, and Jialie Chen.

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LMM

Three articles by Professor Hennig-Thurau among the “Top 20” most cited articles in IJRM

The research database Scopus has revealed the most cited articles published by the "International Journal of Research in Marketing" (IJRM). IJRM is the official journal of the European Marketing Association and considered an A-journal in the JOURQUAL3 ranking due to its high scientific quality. All articles published in the journal since 2017 qualified for the “most cited” list.

Among the 20 most cited IJRM articles are three papers (co-)authored by researchers affiliated with Münster’s Marketing Center:

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IFM

Paper on the fourth industrial revolution by Professor Krafft et al. published at JIM

The research paper “Challenges and Opportunities for Marketing Scholars in Times of the Fourth Industrial Revolution” by Professor Manfred Krafft (IfM), Professor Laszlo Sajtos (University of Auckland), and Professor Michael Haenlein (ESCP Business School) is now available at the Journal of Interactive Marketing (JIM).

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IFM

Umsatz durch Transformation

IfM-Wissenschaftler untersuchen Neuausrichtung von Einzelhandelsfiliale

Der Wettbewerbsdruck treibt viele stationäre Einzelhändler zu Investitionen: Um sich von Wettbewerbern abzugrenzen, gestalten die großen Lebensmitteleinzelhändler Aldi, Rewe, Edeka und Real ihre Filialen grundlegend um. Das Ziel der Einzelhändler liegt darin, den angestammten Kundenkreis zu binden und neue Kunden hinzuzugewinnen.

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LMM

“Entertainment Science”: Celebrating 1.7 million downloads!

Last year, Professor Thorsten Hennig-Thurau from the Marketing Center Münster published his multiyear effort "Entertainment Science: Data Analytics and Practical Theory for Movies, Games, Books, and Music”, co-authored by Mark B. Houston, Professor of Marketing at Texas Christian University (Fort Worth) and Visiting International Professor at the University of Münster.

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IFM

Anton Dreesmann Award

One of the areas most critically impacted by changing customer needs is retailing, both, online and offline. Therefore, “Retailing Beyond”, the 11th edition of the yearly congress of the Rabobank Anton Dreesmann foundation, focused on how to meet and strategically anticipate changes in the turbulent environment of local and global retailers in the Netherlands.

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MCM

New publication by Professor Kübler: Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?

A new study by Professor Kübler just published in the Journal of Interactive Marketing shows how to rely on user generated content from Facebook to measure classic consumer mindset metrics such as brand awareness, brand liking, brand consideration, purchase likelihood or customer satisfaction.

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MCM

Professor Kübler publishes new study showing how value-crises decrease customer’s price and product performance sensitivities

Together with colleagues Michael Langmaack and Sönke Albers from Kühne Logistics University and MCM VIP and UT Austin Professor Wayne Hoyer, Raoul Kübler managed to publish a research article in the prestigious Journal of the Academy of Marketing Science (ranked as A by Journal) that demonstrates that value-crises such as child labor, environmental pollution or tax evasion tremendously decrease consumers’ price and product performance sensitivities.

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