Professor Kübler publishes new study showing how value-crises decrease customer’s price and product performance sensitivities
![](https://www.marketingcenter.de/sites/mcm/files/styles/wwucd_thumbnail/public/images/news/2019/11/jpm_the_impact_of_value-related_crises.jpg?itok=qVPIJ-_B)
Together with colleagues Michael Langmaack and Sönke Albers from Kühne Logistics University and MCM VIP and UT Austin Professor Wayne Hoyer, Raoul Kübler managed to publish a research article in the prestigious Journal of the Academy of Marketing Science (ranked as A by Journal) that demonstrates that value-crises such as child labor, environmental pollution or tax evasion tremendously decrease consumers’ price and product performance sensitivities.