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IWM

Artikel von Professor Wiesel im Journal of the Academy of Marketing Science

Der Artikel „The effects of customer equity drivers on loyalty across services indutries and firms" von Thorsten Wiesel zusammen mit Yi-Chun Ou und Peter C. Verhoef ist vom Journal of the Academy of Marketing Science angenommen und "Online-First" auf SpringerLink veröffentlicht worden.

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LMM

AMA Best Paper Awards for Maria Bartschat, Dr. Ann-Kristin Knapp, Nora Pähler vor der Holte, and Professor Thorsten Hennig-Thurau

The paper “Determinants of Consumer Choice between Word-of-Mouth Channels in the Digital Era”, co-authored by Maria Bartschat and Professor Thorsten Hennig-Thurau, has been honoured with the AMA Best Paper Award 2016 of the Consumer Behavior Track.The award was given by track chairs Professor Charla Mathwick (Portland State University) and Professor Lauren Labrecque (Loyola University Chicago).  At the same event, the paper paper “Does the Social Media Power of a Brand Alliance Partner Impact New Product Success?

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IFM

Article on Channel Management by Prof. Dr. Krafft and Dr. Tillmanns published online

The article "The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions" by Manfred Krafft, Oliver Götz, Francesca Sotgiu, Murali Mantrala and Sebastian Tillmanns has been accepted for publication in Journal of Retailing (Jourqual: A).

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IFM

JPSSM Best Paper and Reviewer Awards 2014

Prof. Manfred Krafft handed out the 2014 Marvin Jolson Award to Jessica Ogilvie, Nikolaos Panagopoulos and Adam Rapp (from left to right). Daniel G. Bachrach, who co-authored the award winning paper on „Salespeople as knowledge brokers: a review and critique of the challenger sales model“ (JPSSM, Vol. 34, issue 4, pp. 245-259) could not attend the Sales SIG reception.

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IFM

"Party als Geschäftsmodell": Prof. Dr. Manfred Krafft wird im Handelsblatt zum Thema Direktvertrieb zitiert

In der Ausgabe des Handelsblatt vom 20.07.2015 wird Prof. Dr. Krafft mehrfach in einem Artikel zitiert, der sich mit der "Party als Geschäftsmodell" beschäftigt, einem wieder aktuellen Instrument des Direktvertriebs.

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IWM

Dr. Sonja Gensler Mitglied im Editorial Board des Journal of Interactive Marketing®

Dr. Sonja Gensler wurde im Mai 2015 in das Editorial Board der Fachzeitschrift "Journal of Interactive Marketing (JIM)" berufen. JIM ist eine der führenden wissenschaftlichen Zeitschriften im Bereich des interaktiven Marketings. Das Editorial Board setzt sich aus einer Vielzahl von internationalen Experten aus der Wissenschaft zusammen, die zur Aufgabe haben, aktuell relevante wissenschaftliche Beiträge und Erkenntnisse zu begutachten sowie die Qualität der Beiträge und deren Veröffentlichung sicher zu stellen.

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IFM

Article on Customer Win-Back by Prof. Dr. Krafft and Dr. Tillmanns accepted for publication in Journal of the Academy of Marketing Science

The article "Customer Win-Back: The Role of Attributions and Perceptions in Customers' Willingness to Return" by Doreén Pick, Jacquelyn S. Thomas, Sebastian Tillmanns, and Manfred Krafft has been accepted for publication in Journal of the Academy of Marketing Science (Jourqual: A).

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IAS

New article on the lessons to be learned from models evaluating the feasibility of Desertec by Professor Backhaus published in Energy

The article "Comparing the Incomparable: Lessons to be learned from models evaluating the feasibility of Desertec" co-authored by Philipp Gausling and Luise Hildebrand, has been published in the current issue of Energy (volume 82). Overall, the authors findings demonstrate that the models’ comparability is limited due to varying assumptions, but, more importantly, that the models do not account for uncertainty comprehensively and omit important risks.

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IWM

Publications of Dr. Sonja Gensler currently belong to the most successful articles in JIM

The article of Dr. Sonja Gensler (co-authored with Franziska Völckner, Yuping Liu-Thompkins and Caroline Wiertz) “Managing Brands in the Social Media Environment” was a runner-up (one of the three finalists) for the 2014 Award for the Best Paper published in the Journal of Interactive Marketing (JIM) during 2013.

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