Nominierungen für die VHB-Preise 2014
Prof. Dr. Krafft und Prof. Dr. Albers wurden mit Ihrem Buch "Vertriebsmanagement: Organisation - Planung - Controlling - Support" für den VHB-Preis 2014 nominiert.
Neuer Artikel zur Bedeutung von Marketing und Vertrieb in marktorientierten Unternehmen veröffentlicht
Der Artikel mit dem Titel " The Role of Sales and Marketing in Market-Oriented Companies" von Oliver Götz, Ann-Kristin Hoelter und Manfred Krafft wurde in Heft 4/2013 der Zeitschrift Journal of Personal Selling & Sales Management veröffentlicht.
New article by Prof. Wiesel on the Role of Consumer Confidence in Creating Customer Loyalty
The article "The Role of Consumer Confidence in Creating Customer Loyalty" by Prof. Thorsten Wiesel (co-authored with Yi-Chun Ou, Lisette de Vries, and Prof. Peter C. Verhoef) has been released in the "online first" section of the Journal of Service Research.
Special Issue on Social Media Marketing
Professor Hennig-Thurau serves as co-editor of a special issue of the Journal of Interactive Marketing on Social Media Marketing which has been published this week. The special issue builds on presentations and discussions that took place during the fabulous Digitalization Think:Lab Thought Leaders’ Summit in Munich last fall. It will include six articles that analyze the key challenges the rise of social media brings for firms (and us all), crafted by an A-list of contributors from leading schools all over the planet under the critical, challenging eyes of 23 anonymous reviewers.
Special Issue on "The Past, Present and Future of Marketing Channels" in the Journal of Retailing
Specifically, state-of-the art research, using any applicable methodologies (including analytic modeling, empirical analysis, behavioral theory development and testing, etc.) that provide clear insights into how changing environments have affected and will be impacting marketing channels, are published in this special issue. The domain purposely is left broad to include wholesale, retail, franchise, distribution, supply chain, and business-to-business contexts to capture the full scope of marketing channels research.
Most downloaded article published in Journal of Interactive Marketing by Dr. Gensler
The article of Dr. Sonja Gensler (co-authored with Lisette de Vries and Prof. Leeflang) “Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing” has been the top downloaded Journal of Interactive Marketing full-text article of the first half of 2013.
Neues Arbeitspapier von Professor Backhaus: Digitale Medien in B2B-Beschaffungsprozessen
Ein neues Arbeitspapier des Instituts für Anlagen und Systemtechnologien behandelt die Rolle digitaler Medien in B2B-Beschaffungsprozessen. Die Veröffentlichung finden Sie hier.
Dr. Gensler awarded for runner-up
The article of Dr. Sonja Gensler (co-authored with Lisette de Vries and Prof. Leeflang) “Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing” is a runner-up (one of the three finalists) for the 2013 Award for the Best Paper published in the Journal of Interactive Marketing during 2012. It is the 11thyear in succession that the awards for the best paper published in JIM are given. Winners are selected through a voting process involving members of the JIM Editorial Review Board.
Neuerscheinung Hurdle Race Marketing
Neuerscheinung des Buchs "Hurdle Race Marketing. The Enlightenment - The Disillusionment - The Breakthrough" von Prof. Dr. Dr. h.c. Klaus Backhaus
Why marketing has to go beyond the marketing department?
In an amusing way Klaus Backhaus endeavours to explain how much of what is sold in practice under the guise of a pronounced market orientation is nothing more than the telling of a fairy tale. Since July 2013 "Hindernislauf Marketing" is also released in an English edition, translated by Dianne West and illustrated by Karen Krings.
Prof. Hennig-Thurau publishes article on the "Crisis of Marketing" in Harvard Business Manager
In the June issue of Harvard Business Manager, Prof. Hennig-Thurau explains why marketing is experiencing a fundamental crisis -- in his wake up call, he identifies reasons and potential solutions which affect CEOs, marketers, and the way higher education is taught.