Article of Prof. Wiesel „The Predicitve Ability of Different Customer Feedback Metrics for Retention“ listed in the recent Top Ten paper downloads
The article of Prof. Thorsten Wiesel „The Predicitve Ability of Different Customer Feedback Metrics for Retention" (co-authored with Evert de Haan and Peter C. Verhoef) was recently displayed on the SSRN's Top Ten download lists for MRN Operations Research Network, Marketing Science eJournal and OPER Subject Matter eJournals. From the beginning of January as of 16 March 2015, the paper has been downloaded 54 times and is thus the second most downloaded (i.e. read) article.
You can read the abstract here.
To get an overview of the currently most read articles for Marketing Science eJournal please click on the following here.