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LMM

Article on corporate gifts by Dr. André Marchand and Professor Hennig-Thurau accepted for publication in JSR

The article "How Gifts Influence Relationships with Service Customers and Financial Outcomes for Firms" by PD Dr. André Marchand, Professor Michael Paul, Professor Thorsten Hennig-Thurau, and Dr. Georg Puchner has been accepted for publication in Journal of Service Research (Jourqual: A).

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LMM

Professor Thorsten Hennig-Thurau publishes article of the power of Big Data for service firms in JSR!

Together with distinguished service marketing and strategy scholars Sonny Lam, Stefan Sleep, Shrihari Sridhar, and Alok Saboo, Professor Thorsten Hennig-Thurau has explored the success-enhancing potentials of Big Data by frontline service employees.

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LMM

To the (Movie) Stars! Article on the value of stars co-authored by Professor Thorsten Hennig-Thurau accepted for publication in IJRM

Professor Thorsten Hennig-Thurau is part of a team of scientists that determines what a movie star actually contributes to the success of a film -- and it is his Oscars or commercial success that producers should pay attention to.

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LMM

Article on digital word of mouth by Professor Thorsten Hennig-Thurau and Dr. André Marchand accepted for publication in IJRM

The article "Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success" by Dr. André Marchand, Professor Thorsten Hennig-Thurau, and Professor Caroline Wiertz (Cass Business School London) has been accepted for publication in International Journal of Research in Marketing - IJRM (Jourqual: A).

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IFM

Article on New Customer Acquisition by Professor Manfred Krafft and Dr. Sebastian Tillmanns accepted for publication in Journal of Marketing

The article "How to Separate the Wheat from the Chaff: Improved Variable Selection for New Customer Acquisition" by Dr. Sebastian Tillmanns, Professor Frenkel Ter Hofstede, Professor Manfred Krafft, and Professor Oliver Götz has been accepted for publication in Journal of Marketing (Jourqual: A+).

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IFM

Article on Private-Label Purchase Behavior by Dr. Sebastian Tillmanns accepted for publication in Journal of Business Economics

The article "Drivers of Private-Label Purchase Behavior Across Quality Tiers and Product Categories" by Dr. Philipp Noormann and Dr. Sebastian Tillmanns has been accepted for publication in Journal of Business Economics (Jourqual: B).

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IWM

Artikel “To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns” von Dr. Sonja Gensler und Professor Thorsten Wiesel veröffentlicht

Abstract: While many studies examined the effects of online customer reviews (OCRs) on product sales, a clear understanding of the effects of OCRs on product returns is lacking. This study examines the impact of OCRs characteristics (valence, volume, and variance) on return decisions with a rich multi-year dataset from a major online retailer covering the electronics and furniture category.

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