Manuscript on Permission Marketing and Privacy Concerns accepted for publication
![](https://www.marketingcenter.de/sites/mcm/files/styles/wwucd_thumbnail/public/images/news/jim_0.jpg?itok=PZSONFjm)
The article "Permission Marketing and Privacy Concerns – Why Do Customers (Not) Grant Permissions?" by Manfred Krafft, Christine M. Arden, and Peter C. Verhoef has been accepted for publication in Journal of Interactive Marketing.