Article on New Customer Acquisition by Prof. Dr. Krafft and Dr. Tillmanns available online at Journal of Marketing
The article "How to Separate the Wheat from the Chaff: Improved Variable Selection for New Customer Acquisition" by Prof. Dr. Manfred Krafft and Dr. Sebastian Tillmanns is now available online at Journal of Marketing (Jourqual: A+): Direct link to the article.