Evert de Haan honored with SOM Award of the University of Groningen

Evert de Haan won the SOM Best PhD Dissertation Award 2016 of the University of Groningen (NL) for his dissertation ‘Creating, managing and monitoring customer value in the on- and offline world.’ Prof. Thorsten Wiesel was Evert’s co-promotor together with Prof. Peter Verhoef of the University of Groningen. Currently, Evert de Haan holds a position as Junior Professor in Marketing at Goethe University Frankfurt. Congratulations!