AACSB accredited

wissen.leben | WWU Münster 

Dr. Sebastian Tillmanns



Assistant Professor
Address: Am Stadtgraben 13-15
48143 Münster
Room: 105+106
Phone: +49 (0)251 83-25022
Fax: +49 (0)251 83-25024
Office hour: by appointment

Curriculum Vitae:

1996                       Parkview JR/SR Highschool, Orfordville, Wisconsin, USA
2000 Abitur, Städtisches Helmholtz-Gymnasium Hilden
2000 - 2001 Military Service
MetalChem Handel GmbH, Hilden (vocational training)
2002 - 2003 TRIMET Handel AG, Düsseldorf (vocational training)
2003 - 2008 Business Administration Studies at the University of Münster
2005 San Diego State University, California, USA
2008 - 2012 Postgraduate Studies at the Institute of Marketing
since 2012 Assistant professor at the Institute of Marketing



Research Focus:

Customer Relationship Management
Direct Marketing



VHB-Ranking A+
Tillmanns, S.; Ter Hofstede, F.; Krafft, M.; Goetz, O. (forthcoming): How to Separate the Wheat from the Chaff: Improved Variable Selection for New Customer Acquisition, Journal of Marketing. [Full Text]

VHB-Ranking A
Pick, D.; Thomas, J.; Tillmanns, S.; Krafft, M. (2016): Customer Win-Back: The Role of Attributions and Perceptions in Customers' Willingness to Return, Journal of the Academy of Marketing Science, Vol. 44 (2), S. 218-240. [Full Text]

Krafft, M.; Götz, O.; Sotgiu, F.; Mantrala, M.; Tillmanns, S. (2015): The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions, Journal of Retailing, Vol. 91 (4), S. 569-585. [Full Text]

Kumar, V.; Aksoy, L.; Donkers, B.; Venkatesan, R.; Wiesel, T.; Tillmanns, S. (2010): Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value, Journal of Service Research, Vol. 13 (3), S. 297-310. [Full Text]

VHB-Ranking B
Noormann, P.; Tillmanns, S. (forthcoming): Drivers of Private-Label Purchase Behavior Across Quality Tiers and Product Categories, Journal of Business Economics. [Full Text]

VHB-Ranking C
Tillmanns, S.; Wissmann, J. (2012): Kundenbindungsprogramme: State of the Art und Forschungsperspektiven, Marketing ZfP, Vol. 34 (3), S. 227-244.

Götz, O.; Tillmanns, S. (2011): Ein empirischer Vergleich von Kundenbindungsdeterminanten im Business-to-Business-Bereich, Marketing ZfP, Vol. 33 (2), S. 111-132.

Imprint | © Institute of Marketing