The paper “Determinants of Consumer Choice between Word-of-Mouth Channels in the Digital Era”, co-authored by Maria Bartschat and Professor Thorsten Hennig-Thurau, has been honoured with the AMA Best Paper Award 2016 of the Consumer Behavior Track.The award was given by track chairs Professor Charla Mathwick (Portland State University) and Professor Lauren Labrecque (Loyola University Chicago).  At the same event, the paper paper “Does the Social Media Power of a Brand Alliance Partner Impact New Product Success? The Case of Movie Stars” by Dr. Ann-Kristin Knapp, Nora Pähler vor der Holte, and Professor Thorsten Hennig-Thurau was selected as the Best Paper Award of the Brand Management and Integrated Marketing Communications Track by Track chairs Professor Malthouse and Professor Michelle Weinberger (Northwestern University).