The International Journal of Research in Marketing (IJRM), Europe’s leading marketing journal and one of Marketing academia’s rare “A journals,” annually honors a single paper as the best article published in the previous year. This year’s winner was co-authored by MCM scholars Nele Hansen, Dr. Ann-Kristin Kupfer, and Prof. Dr. Thorsten Hennig-Thurau. The prestigious award honors their article “Brand Crises in the Digital Age: The Short- and Long-term Effects of Social Media Firestorms on Consumers and Brands”, which appeared in last year’s December issue of the IJRM.

Die MCM-Studentin Vera Zanger hat den diesjährigen Preis der Deutschen Marktforschung für Nachwuchsforscher in der Kategorie Masterarbeit gewonnen. Sie hat ihre Masterarbeit zum Thema "Messung von Zahlungsbereitschaften bei Innovationen: Welche Methode sollte in welchem Kontext angewendet werden?" unter Betreuung von Jonas Schmidt am Institut für Marketing verfasst. Die auf Vorschlag von Prof.

From April 28 to May 10, Prof. Krafft and his research assistant and doctoral student Theresa Steinebach visited Northwestern University in Evanston, Illinois. The purpose of this research journey was to meet their research partner Anne Coughlan from Kellogg School of Management, who is an expert in direct selling, channel management and sales force management among others.

Dr. Ann-Kristin Kupfer and Prof. Dr. Thorsten Hennig-Thurau have been selected as recipients of the prestigious Sheth Foundation Best Paper Award, which honors the best article published in the Journal of the Academy of Marketing Science, one of marketing’s A journals. The MCM scholars win this year’s Sheth award for their article “Pre-Release Consumer Buzz”, which they have co-authored with WWU’s Visiting International Prof. Dr. Mark B. Houston (Texas Christian University, Texas) and Prof. Dr. Martin Spann from LMU Munich. For Prof.