Social Media Marketing Scholars, Assemble! Research Group Receives Three-Year DFG Grant
The German Research Foundation DFG has extended its substantial funding of the research group "How Social Media Changes Marketing" for three more years. It consists of renowned scholars from the University of Hamburg (Henrik Sattler, Michel Clement, and Mark Heitmann), the University of Cologne (Fanziska Völckner and Detlef Schoder), and the Kühne Logistics University (Sönke Albers and Christian Barrot), in addition to Münster’s marketing experts Professor Thorsten Hennig-Thurau and Dr. Ann-Kristin Kupfer.