From May 23 to 25, Julian Allendorf, Agnes Sophie Roggentin and Vanessa Steppuhn, all doctoral candidates at the Institute of Marketing (IfM), participated in the Academy of Marketing Science Annual Conference in New Orleans. The conference on the theme “Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces” was co-chaired by Monika Kukar-Kinney (University of Richmond) and Lan Xia (Bentley University).

The prime event in research on the economic side of filmed entertainment, the Mallen Conference, will this year be co-chaired by MCM professor Thorsten Hennig-Thurau, together with Jannis Funk from Film University Babelsberg, Olav Sorenson (Yale), and Abraham Ravid (Yeshiva New York). The conference, which celebrates the 20^th anniversary of the conference series, will be hosted by the MCM in conjunction with Film University Babelsberg and the DFG Research Group 1452 “How Social Media is Changing Marketing” in Potsdam and Berlin from September 26-29.

Thought leaders and emerging scholars from around the world gathered at the University of Missouri for an enriching two days of collaborative learning and innovation. The inaugural Marketing Strategy Consortium brought together 44 fellows representing six countries, as well as doctoral faculty and researchers from leading universities from across North America and Europe.

Dr. Sonja Gensler ist gemeinsam mit ihren Ko-Autoren Prof. Scott Neslin (Dartmouth) und Prof. Peter Verhoef (Groningen) für ihren Artikel „The Showrooming Phenomenon: It’s More than Just About Price“ mit dem Best Paper Award der Zeitschrift Journal of Interactive Marketing ausgezeichnet worden. Die Preisverleihung fand im Rahmen der Interactive Marketing Research Conference am 24. März 2018 in Amsterdam statt.

MCM scholars Ann-Kristin Kupfer, Nora Pähler vor der Holte, and Thorsten Hennig-Thurau –together with co-author Raoul V. Kübler (Ozyegin University)— analyze how powerful the social media activities of an actor can be for the economic success of a movie. By studying more than 40,000 Facebook posts, the authors estimate substantial increases in product sales. Having coded those posts into different content and style categories, they identify which social media communication strategies are the most promising for promoting products online.

Dr. Mirja Kroschke wird mit dem Förderpreis Handel der Wolfgang Wirichs Stiftung für ihr Dissertationsprojekt „Mobile Werbung im stationären Handel – Eine empirische Analyse zum Personalisierungs-Paradoxon" ausgezeichnet. Der mit 2.000 Euro dotierte Förderpreis gehört in Deutschland zu den bedeutendsten im Bereich des Handels.