The Institute of Marketing assigns two master theses for the third quarter of 2017 in cooperation with Münster Osnabrück International Airport (FMO). Interested and motivated master students have the exciting opportunity of empirically analyzing potential marketing strategies for an international airport in a competitive environment.
The IfM assigns a master's thesis for the fourth quarter of 2017 in cooperation with "AMD-Netz". Interested and motivated master students are given the exciting opportunity of analyzing a large data set on the subject of patient care and can conduct research with practical relevance. Further information will be given during the informative meeting “Writing your theses at the MCM” on April 19th from 6 pm to 8 pm ULB Room 101.
In the fall of 2013, Professor Hennig-Thurau, together with his colleague Charles Hofacker from Florida State University and Dr. Björn Bloching, Marketing Head of Roland Berger, co-edited a special issue of the Journal of Interactive Marketing, one of our discipline’s most-cited academic outlets (see for example http://www.scimagojr.com/journalrank.php?category=1406).
Muenster’s marketing academics enjoyed a fully packed week of hard work and hard fun with “multivariate legend” Professor Dr. Joe F. Hair, who not only taught students on the intricacies of both structural equation modeling, but also gave interesting insights by reflecting on his long and successful academic career. Although Professor Hair could not fully hide his enthusiasm for partial least squares, he covered also the covariance-based approach of structural equation modeling in his course.
Prof. Dr. Rosanna Garcia (NC State University) is going to teach the course „Entrepreneurial Marketing“ while she is in Münster. Innovation and sustainability are two areas Dr. Rosanna Garcia is passionate about, especially when it comes to understanding how innovations gain traction and are accepted in the marketplace. Among other topics and issues, she has looked at how sustainable innovations come to be embraced while others struggle for acceptance – in particular, electric vehicles, car sharing and alternative energy sources for the home.
Together with Michael Haenlein, Professor of Marketing at the business school ESCP Europe, Thorsten Hennig-Thurau were invited to co-chair a two-day workshop on “Word of Mouth and Social Media Marketing in the Digital Era” at the University of Zaragoza in Spain. The event, in which ten doctoral students and professors presented their work in the field and got feedback from the audience and the co-chairs, was organized by Professor Dr.
Evert de Haan won the SOM Best PhD Dissertation Award 2016 of the University of Groningen (NL) for his dissertation ‘Creating, managing and monitoring customer value in the on- and offline world.’ Prof. Thorsten Wiesel was Evert’s co-promotor together with Prof. Peter Verhoef of the University of Groningen. Currently, Evert de Haan holds a position as Junior Professor in Marketing at Goethe University Frankfurt. Congratulations!
For entertainment and media students, managers, and scholars, there is now a reason to look forward to the end of this year. Professors Thorsten Hennig-Thurau (LMM) and Mark B. Houston (Texas A&M University) will then open a unique vault of more than 35 years of high-quality scholarly research on the entertainment industry in their book "Entertainment Science".
The article "Permission Marketing and Privacy Concerns – Why Do Customers (Not) Grant Permissions?" by Manfred Krafft, Christine M. Arden, and Peter C. Verhoef has been accepted for publication in Journal of Interactive Marketing.
In recognition of his significant and enduring contributions to the European Marketing Academy (EMAC) and his achievements of high levels of scholarship and as a leader in the field of marketing, Manfred Krafft has been appointed as EMAC fellow. Together with him, Ajay Kohli (Atlanta/USA, previous editor of Journal of Marketing) and Peter Verhoef (Groningen, VP Membership of EMAC) have been appointed as new fellows of EMAC. EMAC represents more than 1,000 European scholars in Marketing. The board of fellows consists of 17 recognized scholars, who stay fellows until their retirement.