Now available: BigData.BigMovies Conference Proceedings

As a tribute to the great success of last year’s conference BigData.Big Movies – How Algorithms transform the Film and TV Industry, the complete conference proceedings are now available to everyone -- and they are for free. The conference, the first ever bringing together leading international scholar and entertainment managers to explore the value that can be created by data analystics for the production and marketing of entertainment, was a joint project by the Marketing Center Münster and the DFG research unit “ Marketing of Hedonic Media Products in the Age of Digital Social Media” in conjunction with the Erich Pommer Institut and the Film University Babelsberg KONRAD WOLF. Please download the complete conference proceedings here.