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      • Kolumne von Professor Krafft im Sales Management Review
16.08.2017 - 09:00 |
IFM

Kolumne von Professor Krafft im Sales Management Review

Prof. Dr. Manfred Krafft leitet mit seiner Kolumne „Der Vertrieb im Dornröschenschlaf“ in das Thema Inside Sales der aktuellen Ausgabe der Zeitschrift Sales Management Review (SMR, 4/20017) ein. Er nimmt Bezug zu den Herausforderungen an den traditionellen Verkaufsaußendienst infolge des digitalen Wandels und gestiegener Anforderungen der Kunden.
 


Tags: In the Media, Research, Prof. Krafft
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