In the middle of October, the team from the Chair of Marketing Management (IfM) spent its annual doctoral seminar at the Landhaus Rothenberge to discuss current research projects of its doctoral students. Although the format stems from a long tradition, this year's event took place under quite different circumstances due to the Corona pandemic. Not only were the applicable hygiene guidelines self-evidently followed, but also ways of digital communication were used to enable all team members an equally beneficial participation.

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The research paper “Challenges and Opportunities for Marketing Scholars in Times of the Fourth Industrial Revolution” by Professor Manfred Krafft (IfM), Professor Laszlo Sajtos (University of Auckland), and Professor Michael Haenlein (ESCP Business School) is now available at the Journal of Interactive Marketing (JIM).

Der Wettbewerbsdruck treibt viele stationäre Einzelhändler zu Investitionen: Um sich von Wettbewerbern abzugrenzen, gestalten die großen Lebensmitteleinzelhändler Aldi, Rewe, Edeka und Real ihre Filialen grundlegend um. Das Ziel der Einzelhändler liegt darin, den angestammten Kundenkreis zu binden und neue Kunden hinzuzugewinnen.

Last year, Professor Thorsten Hennig-Thurau from the Marketing Center Münster published his multiyear effort "Entertainment Science: Data Analytics and Practical Theory for Movies, Games, Books, and Music”, co-authored by Mark B. Houston, Professor of Marketing at Texas Christian University (Fort Worth) and Visiting International Professor at the University of Münster.

Der VHB hat in den letzten Monaten an einer Neuauflage des von Prof. Hennig-Thurau vor 1 ½ Jahrzehnten initiierten und bis einschliesslich der dritten Ausgabe gemeinsam mit Prof. Henrik Sattler (Univ. Hamburg) geleiteten Zeitschriften-Rankings JOURQUAL gearbeitet.