In his recent publication: Metrics gone wrong: What managers can learn from the 2016 presidential elections, MCM scholar Raoul Kübler discusses together with his colleague Professor Koen Pauwels from Northeastern University, Boston USA how relying on biased market intelligence and targeting the wrong KPIs had fatal consequences for Hillary Clinton’s presidential campaign.

The Marketing Alumni Verein e.V. has launched a series of videos. In short clips of approx. 3-4 minutes, researchers at the MCM share their insights and research results in a short interview.

Marketing Alumni Vlog #1:

Nach der Digitalisierung nun die Virtualisierung: Das Marketing Center Münster ruft als neue Forschungsinitiative das eXperimental Reality Lab ins Leben.

Around 80 percent of people in Germany regularly or occasionally buy organic products. More and more of them are also available from discounters. According to a recent study conducted by the Bundesministerium für Ernährung und Landwirtschaft, discounters are consumers’ second most important point of contact for purchasing organic products. Against this background, Radio RST is pursuing the goal of examining this trend in greater detail as part of the broadcast series "Bio vom Discounter".

Professor Krafft, MCM scholar and head of the Chair of Marketing Management (IfM), is the lead author of the study “Insight is Power: Understanding the Terms of the Consumer-Firm Data Exchange”, co-authored by a multinational research team consisting of, among others, V. Kumar, Colleen Harmeling, Siddharth Singh, Ting Zhu, and Jialie Chen.