Smart Business and the Social Value of AI
Digital technologies are rapidly changing the way businesses operate. There is an increasing demand for partially or fully digital products and services; companies interact with customers and supply chain partners through digital channels; internal processes and operations such as production or manufacturing or office management also rely on digital technologies.
MCM student Saskia Fath is awarded the " Preis der Deutschen Marktforschung 2022"
On June 20, the award ceremony for the "Preis der Deutschen Marktforschung" took place in Frankfurt am Main as part of the congress of German market research.
Bundesverband Direktvertrieb Deutschland working group as guest at MCM
On June 22, the Chair of Marketing Management hosted the meeting of the BDD working group " Vertriebspartnergewinnung und Weiterbildung ".
Michael Gerke and Tim Kalwey Win the "Best Doctoral Paper" Award at the GSSI Conference
From June 8 to 11, Michael Gerke and Tim Kalwey (both doctoral students at the Chair of Marketing Management) attended the Global Sales Science Institute (GSSI) conference in Frankfurt am Main.
The role of status in a multi-tier B2B customer loyalty program - a new publication from MCM scholars
As part of a multinational research team around Vijay Viswanathan, Tammo Bijmolt and Javier Sese, Professor Manfred Krafft and Dr.
Customers in the solutions business: What role do they play and what makes solutions more effective for them?
Due to increased international competitive pressure, supplier companies in the B2B sector are transforming from product providers to solution providers. In the solutions business, suppliers provide their customers with individual offerings with the aim of improving customer processes by solving strategically important customer problems. However, solutions can only be successful if customers actively participate in the different phases of the solutions process, namely the definition of requirements, the implementation as well as the review of the offering.
IWM sucht wissenschaftliche Mitarbeiter:innen
Am Institut für Wertbasiertes Marketing (IWM) der Westfälischen Wilhelms‐Universität (Marketing Center Münster, Fachbereich Wirtschaftswissenschaften) ist unter der Betreuung von Prof. Dr. Sonja Gensler und Prof. Dr. Thorsten Wiesel zum nächstmöglichen Zeitpunkt zunächst befristet auf 3 Jahre eine 75%- Stelle der regelmäßigen Arbeitszeit als wissenschaftliche Mitarbeiterin / wissenschaftlicher Mitarbeiter (Entgeltgruppe 13 TV‐L) zu besetzen.
Wir sind ein dynamisches Team.
Raoul Kübler will leave MCM for ESSEC Business School Paris at the end of September 2022
The team of the Marketing Center Münster announces that Professor Raoul Kübler will leave the Marketing Center Münster at the end of the coming summer semester to join ESSEC Business School in Paris as an Associate Professor of Marketing.
While the MCM is sad to lose a highly esteemed colleague and friend, we wish Raoul Kübler all the best for the next step in his career path. While it always comes as a disappointment to lose a valued colleague to another school, we acknowledge that ESSEC, as a world-renowned business school, is high-level competition.