|
IFM

Professor Krafft Gives Keynote on the “Transformation of B2B Sales Management and Selling“

As part of this year's University Sales Center Alliance Research Symposium, Professor Manfred Krafft gave a keynote address on "Transformations in Sales and Sales Management." This year's USCA Symposium was held in a virtual format and attended by just over 50 participants from academia and practice.

Read more about Professor Krafft Gives Keynote on the “Transformation of B2B Sales Management and Selling“
|
IFM

The future of trade shows: Interview with Victoria Kramer featured in the AUMA Newsletter

In an interview with AUMA – the Association of the German Trade Fair Industry, Victoria Kramer talks about her collaboration with Koelnmesse on the future of trade shows, particularly the benefits that exhibitors and visitors derive from physical trade show formats. She also outlines which features are perceived as useful in the context of digital trade show platforms. Curious to learn more?

Read more about The future of trade shows: Interview with Victoria Kramer featured in the AUMA Newsletter
|
IFM

International Research Collaborations - Professor Manfred Krafft and Michael Gerke Travel to San Francisco

From August 2 to August 9, 2022, Professor Manfred Krafft and Michael Gerke visited Professor Anne Coughlan in San Francisco to work with her on a joint research project. In the research project, the three co-authors focus on performance factors in direct selling.

Read more about International Research Collaborations - Professor Manfred Krafft and Michael Gerke Travel to San Francisco
|
IFM

Chair of Marketing Management (IfM) attends this year's SVI doctoral colloquium in Hamburg

From June 24th to June 25th, the Chair of Marketing and Dialogue Marketing represented by Prof. Kay Peters from the University of Hamburg, invited to this year’s Siegfried Vögele Institute (SVI) doctoral colloquium. The colloquium is a yearly get-together of selected marketing chairs aiming to offer doctoral students the opportunity to present and discuss their research. Due to COVID-19 it had been two years since the colloquium was held in presence.

Read more about Chair of Marketing Management (IfM) attends this year's SVI doctoral colloquium in Hamburg

Pages