Exam inspection | Marketing Analytics II
Friday, 11. October 2024 - 10:00 to 12:15, MCM 110 (HMB)
Last name A-G: 10-10:45 am
Last name H-P: 10:45-11:30 am
Last name Q-Z: 11.30-12.15 am
Exam inspection | BSc 'Marketing Management'
Thursday, 10. October 2024 - 8:30 to 12:00, WiWi Pools 2/3
Please register for a timeslot to participate in the exam inspection. An exam inspection without registration is not possible.
If you are unable to attend the inspection in person, you can authorize a fellow student to do so on your behalf (download Vollmacht).
You can register until 23.59 hrs on September 30, 2024.
MSc BA | Major Marketing Bootcamp
Welcome to our new MSc students!
Wednesday, 2. October 2024 - 8:30 to 14:00
Every October the MCM organizes the Major Marketing Bootcamp for all new MSc. BA Major Marketing students. The purpose of the event is to introduce our new students to the Master program. Moreover, you have the opportunity to get to know each other and us.
This year, the Major Marketing Bootcamp will take place on October 2, 2024. Please register for the Major Marketing Bootcamp no later than September 19, 2024!
Exam | Digital Transformation & Changing Markets
Tuesday, 6. August 2024 - 8:00 to 10:00, JUR 4
Exam | Digital B2B Marketing
Friday, 2. August 2024 - 12:00 to 14:00, JUR 2
Successful IfM Project Seminar in Cooperation with BASF Coatings GmbH
This summer semester, the Chair of Marketing Management (IfM) was again able to offer students majoring in Marketing the opportunity to participate in a project seminar in cooperation with a renowned company. Together with this year's partner, BASF Coatings GmbH, a global leader in surface solutions, 24 students worked on five exciting and current topics related to "B2B Marketing Strategy @BASF Coatings".
Guest lecture | Dr. Ingo Reinhardt & Jonathan Scholle (Buynomics)
Marketing Analytics II
Tuesday, 9. July 2024 - 14:15 to 15:45, H1
Guest lecture | Alexander Bellin (Deichmann)
Marketing Analytics II
Tuesday, 1. July 2025 - 14:15 to 15:45, Aula im Schloss
Guest lecture | Christian Koldehoff (Deichmann)
Marketing Strategy
Tuesday, 2. July 2024 - 12:15 to 13:45, F2
Participate in the MSc Program Development Event on Selling and Sales Management in Digitalized B2B Markets at Alba Business School in Athens, Greece
Dear Students,
We are thrilled to announce an upcoming event that marks a significant step towards shaping the future of sales education. As part of the CUSTMAS project (https://www.custmas.eu/), we are hosting a two-day event in Athens on Oct 2 and 3, 2024, dedicated to the development of a cutting-edge MSc Program focused on Selling and Sales Management in Digitalized B2B Markets.