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MCM

Circle of Excellence in Marketing Supports Start-up Company “Lytt” in their Social Media Strategy

On December 12, 2018, members of the Circle of Excellence in Marketing (CEM) visited the newly founded start-up Lytt in Muenster. Two former students of the University of Muenster brought their idea of a digital person of trust for employees into life and have recently been awarded the founders scholarship EXIST. They are creating a software, which enables employees to contact third party mediators anonymously in case of discrimination, harassment, or other negative experiences at work they need help with.

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IFM

Guest Lecture on the Role of Emotional Intelligence and Individual Traits in Sales Management

Professor Richard McFarland

When being responsible for sales management, one crucial task is the identification and selection of potentially successful sales employees. The importance of the recruitment process results from the assumption, that a substantial part of what characterizes high-performers lies in his or her given aptitude. In this vein, Richard McFarland, Professor at ESSEC Business School in Paris, started his lecture last Friday by saying “You can’t teach smart”. In addition, he emphasized the risk of hiring the wrong salesperson by stating that costs of an employee’s bad sales performance could make up to two annual salaries – depending on how much it has taken to detect it at all.

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IFM

Gastvortrag in Sales Management – Professor Richard McFarland Ph.D. (ESSEC)

Friday, 7. December 2018 - 10:15 to 11:45, J2 (Juridicum/Oeconomicum)

Wir freuen uns sehr, Herrn Professor Richard McFarland Ph.D. am 7.12.2018 von 10:15 Uhr bis 11:45 Uhr als Gastredner im Rahmen der Vorlesung Sales Management im J2 (Juridicum/Oeconomicum) begrüßen zu dürfen. Das Thema des Vortrages lautet "The Role of Emotional Intelligence and Individual Traits in Professional Sales”. Im Anschluss findet auf Einladung vom Institut für Marketing ein Meet & Greet am Marketing Center statt.

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IFM

Gastvortrag in Sales Management – Marcel Hahne/Nexan Chopra (Mars)

Friday, 30. November 2018 - 10:15 to 11:45, J2 (Juridicum/Oeconomicum)

Wir freuen uns sehr, Herrn Marcel Hahne und Nexan Chopra am 30.11.2018 von 10:15 Uhr bis 11:45 Uhr als Gastredner im Rahmen der Vorlesung Sales Management im J2 (Juridicum/Oeconomicum) begrüßen zu dürfen. Das Thema des Vortrages lautet "Omnichannel-Management in the FMCG Industry”. Im Anschluss findet auf Einladung von Mars ein Meet & Greet am Marketing Center statt.

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