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IFM

Guest Lecture | “Transforming Marketing Performance” by Dr. Lars Fiedler and Dr. Kirsten Blacha of McKinsey in Marketing Operations

Wednesday, 4. July 2018 - 12:15 to 13:45, Aula am Aasee

On Wednesday, July 4th, Dr. Lars Fiedler (VP and Solution General Manager Marketing Solutions | McKisney) and Dr. Kirsten Blacha (Engagement Manager | McKinsey) will give a guest lecture in Marketing Operations on “Transforming Marketing Performance”. The lecture takes place from 12:15 – 13:45 pm in the Aula am Aasee. Guests are highly welcome.

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IFM

Guest lecture | Maximilian Mealing – Team Lead CRM at Outfittery to deliver guest lecture on “CRM in Practice in a Digital Startup”

Tuesday, 3. July 2018 - 10:00, J2

Outfittery is based on the idea of making personal shopping assistance accessible for every “man” and creating a stress free shopping experience. Especially men are increasingly overwhelmed by the wide array of clothes offered in traditional retail stores and by online retailers. To facilitate their shopping experience, Outfittery offers them a free shopping assistant when ordering via their website.

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LMM

Digital-Vordenker und Gründerförderer Nico Lumma zu Gast in der Vorlesung Innovationsmanagement (14. Juni 2018)

Nico Lumma ist einer der großen Vordenker der Digitalisierung in Deutschland – und einer, der sich die Förderung von Gründungsaktivitäten auf die Fahnen geschrieben hat. Beides, Digitalisierung und Gründertum, standen im Zentrum seines diesjährigen Besuchs im Rahmen der Bachelor-Vorlesung Innovationsmanagement bei Professor Thorsten Hennig-Thurau.

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IFM

Arvato CRM’s CSO to deliver keynote lecture on how automation will transform customer management

Wednesday, 20. June 2018 - 14:00 to 16:00, J2

Everybody is talking about automation and its potential to transform businesses, create new efficiencies and enhance customer experience. But this is just the start. Over the next decade, it will pave the way for a revolution in service delivery and how customers interact with brands. This shift has already started and businesses need to prepare now, or risk being left behind.

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