As every summer semester, the Chair of Marketing Management (IfM) offered a project seminar in cooperation with a well-known company also in 2023. Together with this year´s partner, DEICHMANN SE, 24 Major Marketing students had the opportunity to participate. Five current and relevant topics around “The Future of Retailing @ Deichmann” invited the students to connect scientific methodologies and marketing-related practical skills in a practice-oriented project.

On Friday, May 5, 2023, more than 400 students came to lecture hall H1, the largest at the University of Münster, despite the upcoming weekend. The reason was a guest lecture by the company Picnic as part of the bachelor course Marketing Analytics 1.