Inside Amazon - An Exclusive Fireside Chat with Florian Mair
Monday, 20. January 2025 - 20:15 to 22:45
Guest lecture | Nexan Chopra, Frank Hanisch, Lukas Lehner (Mars)
Sales Management
Friday, 29. November 2024 - 10:15 to 11:45, F4
An Inside Look at the Present and Future of Entertainment Business – 13.11.24
Join the Chair of Marketing & Media at the upcoming marketing&media*talk for an exciting discussion on the future of the filmed entertainment industry with digital media expert Stephan Bauer, Director/GM @ Amazon Prime Video Store Europe!
Development of an MSc Program for B2B Sellers: A Collaborative Initiative Labeled as CustMaS, Funded by Erasmus+
In a dynamic assembly at Alba Graduate Business School in Athens, over 20 students and 10 faculty members from esteemed institutions, including the University of Twente, Technische Universität Graz, Kozminski University, and the University of Münster, converged to innovate a post-graduate program focused on B2B sales and customer management.
Guest lecture | Dr. Ingo Reinhardt & Jonathan Scholle (Buynomics)
Marketing Analytics II
Tuesday, 9. July 2024 - 14:15 to 15:45, H1
Guest lecture | Alexander Bellin (Deichmann)
Marketing Analytics II
Tuesday, 1. July 2025 - 14:15 to 15:45, Aula im Schloss
Guest lecture | Christian Koldehoff (Deichmann)
Marketing Strategy
Tuesday, 2. July 2024 - 12:15 to 13:45, F2
Marketing Award 2024
The innovative store concept P41, which resided as a pop-up store at Prinzipalmarket for 6 weeks in winter 2023, has won the Marketing Award 2024 of the Marketing Club Münster-Osnabrück e.V. The successful project, which attracted 26,000 visitors, was supported by Tobias Viehoff. He said that the project has encouraged him to try something new in the city center and to counteract the dying stores.
Retake Exam | Sales Management
Monday, 22. July 2024 - 9:00 to 10:30
The Art of Negotiation – A Workshop for Students in Collaboration with Engelhard Arzneimittel
In a fast-paced world where effective negotiation skills are paramount, our students recently had the opportunity to sharpen their abilities through an intensive two-day workshop, hosted by Tobias Frank, National Sales Director at Engelhard Arzneimittel. The workshop aimed to provide participants with a comprehensive understanding of negotiation dynamics while offering practical experience through case studies.
Over the course of two days, participants embarked on a journey to: