Guest Lecture | Meike Nitsch (Microsoft)
Guest Lecture | Benedikt Rammrath & Mervi Arpalathi (Dow)
Guest Lecture | Tobias Frank (Engelhard Arzneimittel)
Guest Lecture | Frank Hanisch & Nexan Chopra (Mars)
1st Lecture | Sales Management
VIP Dr. Wayne Hoyer back in Münster

This winter semester 2023/24 the Marketing Center Münster had again the pleasure to welcome Prof. Dr. Wayne Hoyer from the University of Texas, Austin in Münster.
As longstanding visiting international professor, Prof. Hoyer was invited to give a lecture for the Marketing master course Consumer Behavior.
Deadline | Theses application for start in Q4 2023 at MCM
Record Numbers of First Semester Students in the Bachelor of Business Administration - WDR Lokalzeit Coverage Features Professor Krafft and Professor Hennig-Thurau
In the evening broadcast on October 5, WDR Lokalzeit covered the record numbers of first year students at the University of Münster. In addition to law and sociology, amongst others, the bachelor's degree in business administration is particularly affected by this.
Continuation of a Long Standing Tradition - Doctoral Seminar of the IfM Takes Place at the Landhaus Rothenberge

From July 26 to July 28, the team of the Chair of Marketing Management (IfM) spent its annual research retreat at Landhaus Rothenberge to discuss current research projects. This year, a special guest, Professor Leo Paas from the University of Auckland, also participated in the doctoral seminar and made an excellent contribution to the team, both professionally and personally.