G7-Meeting in Münster - Professor Manfred Krafft Appears on WDR Lokalzeit
Towards the end of the week, the summit of the foreign ministers of the G7 countries not only dominated the press coverage, but also the cityscape of Münster. Now that normality is slowly returning to Münster, the question is what will remain of the meeting?
Deadline | Theses application for start in Q1 2023 at MCM
1st Lecture | Onboarding (Was ist die BWL?)
Exam inspection | Marketing Operations
Begin | 1st term WS 2022/23
Doctoral colloquium of the IfM at the University of Iceland in Reykjavík
As part of a doctoral colloquium, Professor Manfred Krafft and his team from the Chair of Marketing Management (IfM) visited the University of Iceland in Reykjavík in mid-September. During two days, an exciting exchange with two different departments of the University of Iceland took place.
Negotiation conflicts in retail - Professor Manfred Krafft in conversation with Radio NRW
Empty shelves in supermarkets are no longer a rare sight. Not only logistics problems and disrupted supply chains, but also the increased price pressure among manufacturers and retailers contribute to this. Due to rising raw material and energy prices, some suppliers are forced to increase their costs. This in turn leads to new negotiations regarding purchase prices or shelf space between retailers and manufacturers.
Professor Manfred Krafft interviewed by Radio RST - Energy crisis & private labels
The energy crisis, price explosions and the threat of inflation are currently placing a particularly heavy burden on consumers' wallets. Now that the Euro has to be turned over twice, consumers are increasingly turning to private labels of well-known supermarket chains, which allows cost savings of 20 to 30%. But do private labels also help to save energy for the general public, since they are produced differently from other branded products?