1st Lecture | Marketing Strategy in Action & Marketing Strategy
Wednesday, 10. April 2024 - 14:00 to 16:00, Zoom
4 PM – 5 PM: Last names starting with A - L
5 PM – 6 PM: Last names starting with M - Z
3 - 4 PM: Last names A - L
4 - 5 PM: Last names M - Z
In addition to all the theoretical insights the Master’s students are gaining in the seminar "Making Sense of Sensory Marketing," led by Chair of Marketing Management (IfM) Assistant Professor Frederik Ferié and supported by Research Assistant Nadine Eckel, the guest lecture gave the students the opportunity to look at the practical side of sensory marketing.