Chair of Marketing Management @ AI Research EXPO
On April 23rd 2024, the Center of Nonlinear Science hosted the first Artificial Intelligence (AI) Research EXPO by CeNoS and InterKI at the University of Münster in the Schlossfoyer. The event was aimed at researchers utilizing AI methodologies across various disciplines. The AI Research EXPO featured a poster exhibition and networking session, providing a platform for AI researchers to present their work and engage in interdisciplinary discussions. Additionally, two keynote presentations offered insights into the methodological and theoretical aspects of AI.
Exploring Sensory Marketing – PhD Course by Prof. Dr. Dipayan Biswas
In the week from April 2nd to April 5th, the Chair of Marketing Management welcomed Marketing Professor Dr. Dipayan Biswas from the University of South Florida. Renowned in the field of Sensory Marketing, Professor Biswas held a PhD course titled “Sensory Aspects of Businesses: Implications for Humans, AI and Robots” at the Marketing Center Münster.
1st Lecture | Marketing Strategy in Action & Marketing Strategy
Exam Inspection | Marketing Analytics I
4 PM – 5 PM: Last names starting with A - L
5 PM – 6 PM: Last names starting with M - Z
1st Lecture | Marketing Analytics I
Exam Inspection | Marketing Analytics II
3 - 4 PM: Last names A - L
4 - 5 PM: Last names M - Z
Kick-Off | Project Seminar in Cooperation with BASF Coatings GmbH
Exam Inspection | Sales Management
Sensory Marketing Seminar | Guest Lecture Dr. Frauke Kühn
In addition to all the theoretical insights the Master’s students are gaining in the seminar "Making Sense of Sensory Marketing," led by Chair of Marketing Management (IfM) Assistant Professor Frederik Ferié and supported by Research Assistant Nadine Eckel, the guest lecture gave the students the opportunity to look at the practical side of sensory marketing.