It's a question retailers and restaurateurs have long pondered: does background music truly impact the bottom line? A recent study by GEMA, the German music rights organization, provides a clear and resounding answer: it absolutely does. In a recent interview with Radio RST, Prof. Manfred Krafft commented on these findings, noting they are a welcome confirmation of long-established principles in consumer psychology.

From June 23–25, 2025, Professor Leo Paas from the University of Auckland (New Zealand) visited the Marketing Center Münster to collaborate with members of the Chair of Marketing Management.

In a world where effective negotiation is a key differentiator, our students recently participated in a highly engaging two-day workshop designed to elevate their skills and confidence in any negotiation setting. Led by Tobias Frank, Sales Director DE & AT at Engelhard Arzneimittel, the workshop provided invaluable real-world perspectives and practical strategies.

From January 29 to 31, the CustMaS team hosted a highly engaging multiplier event at Akademia Leona Koźmińskiego (Kozminski University) in Warsaw, Poland.