|
IFM

Professor Manfred Krafft in the top 10% of Authors on SSRN

With his manuscript “Join, Stay, Leave: A Study of Direct-Selling Distributors”, Manfred Krafft (together with Anne T. Coughlan (Northwestern University/Chicago) and Julian Allendorf (University of Muenster)) is in the top 10% of Authors on SSRN by total new downloads within the last 12 months.

Read more about Professor Manfred Krafft in the top 10% of Authors on SSRN
|
MCM

Neue Serie zu deutschen Marketing-Departments: Die absatzwirtschaft stellt das MCM vor – als Erstes!

Wo findet in Deutschland Spitzenforschung im Marketing statt? Dieser Frage geht die führende Marketingzeitschrift absatzwirtschaft in einer neuen Serie nach – und beginnt in Münster am MCM. In einem vierseitigen Artikel beschreibt Peter Hanser die Entwicklung des MCMs von den Anfängen bis heute, stellt die Professoren mit ihren Forschungsschwerpunkten vor und berichtet von den Erfolgen des MCM in Forschung und Lehre.

Read more about Neue Serie zu deutschen Marketing-Departments: Die absatzwirtschaft stellt das MCM vor – als Erstes!
|
IFM

Professor Manfred Krafft referiert auf dem 52. BVM-Kongress

Prof. Dr. Manfred Krafft stellte auf dem 52. BVM-Kongress am 19. Juni 2017 in Berlin die Studie „Wie man die Spreu vom Weizen trennt - Optimierte Variablenselektion für die Neukundengewinnung“ den Kongressteilnehmern vor. Diese Studie basiert auf einem gemeinsamen Projekt mit Dr. Sebastian Tillmanns und war Finalist für den BVM-Innovationspreis 2017. Unter dem Titel „Marken verstehen und weiterentwickeln – Neue Wege in der Markenforschung“ folgten rund 280 Besucher der Einladung des Berufsverbands Deutscher Markt- und Sozialforscher e.V. nach Berlin.

Read more about Professor Manfred Krafft referiert auf dem 52. BVM-Kongress
|
IFM

Julian Allendorf (IfM) Receives GSSI Best Doctoral Student Paper Award

For his paper on “Direct Selling Distributors – Why Do They Stay or Leave!”, Julian Allendorf has been awarded with the GSSI 2017 Best Doctoral Student Paper Award. The prize-winning paper is based on joint work with professors Anne T. Coughlan, PhD (Northwestern University, USA) and Dr. Manfred Krafft (Muenster). The award was handed over to Manfred Krafft by the President of Mauritius, Ameenah Firdaus Gurib-Fakim (see photo) during a conference reception on June 8.

Read more about Julian Allendorf (IfM) Receives GSSI Best Doctoral Student Paper Award
|
IFM

Article by Manfred Krafft available online at Journal of Interactive Marketing

The article "Permission Marketing and Privacy Concerns — Why Do Customers (Not) Grant Permissions?" by Manfred Krafft, co-authored by Christine M. Arden (University of Muenster) and Peter C. Verhoef (University of Groningen, The Netherlands) is now available online at Journal of Interactive Marketing. The article is an open access paper, and can be downloaded and shared for free using this link.

Read more about Article by Manfred Krafft available online at Journal of Interactive Marketing
|
IFM

Institut für Marketing für den Preis der Deutschen Marktforschung 2017 nominiert

Das Institut für Marketing gehört mit seiner Studie „How to Separate the Wheat from the Chaff - Improved Variable Selection for New Customer Acquisition“ von Prof. Dr. Krafft und Dr. Tillmanns zu den Finalisten beim Preis der Deutschen Marktforschung für den Innovationspreis 2017. Der Berufsverband Deutscher Markt- und Sozialforscher e.V. zeichnet mit dem Preis der Deutschen Marktforschung seit 2005 besonders innovative und für den Fortschritt der Branche sowie für ihre Auftraggeber wichtige Leistungen aus.

Read more about Institut für Marketing für den Preis der Deutschen Marktforschung 2017 nominiert
|
MCM

Sales Education Foundation names University of Muenster in 2017 ANNUAL magazine “Top Universities for Professional Sales Education” Listing

Top Sales Programs are recognized for elevating the sales profession through university education

The Marketing Center Muenster announces their recognition by the Sales Education Foundation (SEF) as a “Top Universities for Professional Sales Education” program in their 2017 ANNUAL magazine. SEF recognizes the Marketing Center Muenster for preparing students for successful careers in professional selling and helping to elevate the sales profession. The SEF 2017 ANNUAL magazine, their 10th edition, will be available on their website, www.salesfoundation.org, by the end of April.

Read more about Sales Education Foundation names University of Muenster in 2017 ANNUAL magazine “Top Universities for Professional Sales Education” Listing
|
IFM

Master theses in cooperation with Münster Osnabrück International Airport

The Institute of Marketing assigns two master theses for the third quarter of 2017 in cooperation with Münster Osnabrück International Airport (FMO). Interested and motivated master students have the exciting opportunity of empirically analyzing potential marketing strategies for an international airport in a competitive environment.

Read more about Master theses in cooperation with Münster Osnabrück International Airport
|
IFM

Master's thesis in business cooperation (Q4 2017)

The IfM assigns a master's thesis for the fourth quarter of 2017 in cooperation with "AMD-Netz". Interested and motivated master students are given the exciting opportunity of analyzing a large data set on the subject of patient care and can conduct research with practical relevance. Further information will be given during the informative meeting “Writing your theses at the MCM” on April 19th from 6 pm to 8 pm ULB Room 101.

Read more about Master's thesis in business cooperation (Q4 2017)

Pages