The day Amazon came to Münster!

MCM professors Thorsten Hennig-Thurau and Manfred Krafft jointly chair the Münster School of Business & Economics effort to transform business education at the undergraduate level. An essential element of the School’s new bachelor’s program is its extensive onboarding module, which features the integration of theory with practical insights from industry leaders. This week, the MCM professors had the great pleasure to welcome Rocco Bräuniger, Amazon’s Country Leader for Germany and the DACH region, in Münster's largest lecture hall.
Now Back in Presence After Two Years - Mars Holds Guest Lecture in Sales Management

As part of the course Sales Management, we were pleased to welcome guest speakers from Mars to our lecture hall again on December 9, 2022, after two years of virtual visits. The guest lecture from Mars is a long and always well-received tradition that provides students with valuable insights from corporate practice.
Guest Lecture | Frank Hanisch & Nexan Chopra (Mars)
1st Lecture | Sales Management
1st Lecture | Customer Relationship Management & Direct Marketing
G7-Meeting in Münster - Professor Manfred Krafft Appears on WDR Lokalzeit
Towards the end of the week, the summit of the foreign ministers of the G7 countries not only dominated the press coverage, but also the cityscape of Münster. Now that normality is slowly returning to Münster, the question is what will remain of the meeting?
Exam inspection | Marketing Operations
Doctoral colloquium of the IfM at the University of Iceland in Reykjavík

As part of a doctoral colloquium, Professor Manfred Krafft and his team from the Chair of Marketing Management (IfM) visited the University of Iceland in Reykjavík in mid-September. During two days, an exciting exchange with two different departments of the University of Iceland took place.
Negotiation conflicts in retail - Professor Manfred Krafft in conversation with Radio NRW

Empty shelves in supermarkets are no longer a rare sight. Not only logistics problems and disrupted supply chains, but also the increased price pressure among manufacturers and retailers contribute to this. Due to rising raw material and energy prices, some suppliers are forced to increase their costs. This in turn leads to new negotiations regarding purchase prices or shelf space between retailers and manufacturers.