Professor Krafft gives laudatory speech for Finne brewery at the Marketing Club Münster Osnabrück
On May 16, Professor Manfred Krafft gave the laudatory speech for this year’s Marketing award at the regional Marketing Club Münster Osnabrück.
IfM Project Seminar in Cooperation with Deichmann SE | Interim Presentations
Monday, 8. May 2023 - 12:00 to 15:30, SCH 100.4
Exam inspection | The Theories of Business: The Pillars of Business Administration
Monday, 3. April 2023 - 12:00 to 14:00, Aasee Aula
Professor Krafft Gives Keynote on the “Transformation of B2B Sales Management and Selling“
As part of this year's University Sales Center Alliance Research Symposium, Professor Manfred Krafft gave a keynote address on "Transformations in Sales and Sales Management." This year's USCA Symposium was held in a virtual format and attended by just over 50 participants from academia and practice.
Exam | The Theories of Business: The Pillars of Business Administration
Thursday, 23. February 2023 - 11:30 to 13:00, H1/F1/S10/AUDM
Sales Management in a Global B2B Company – Guest Lecture by Dow
On January 27, a long-standing tradition in the form of a guest lecture by Dow was continued in the Sales Management course. Professor Manfred Krafft and his team were pleased to welcome Klaus Rudert (Global Customer Executive and Managing Director Dow in Germany), Benedikt Rammrath (Senior European Customer Manager) and Irene Meinhardt (Senior Global Customer Manager). All three guest lecturers found their way from Wiesbaden to Münster and spoke in person.
An In-Depth Look into the Pharmaceutical Industry– Guest Lecture by Engelhard Arzneimittel
On January 20, the Chair of Marketing Management was delighted to welcome Engelhard Arzneimittel for a visit to this years’ Sales Management course. Within the guest lecture, Tobias Frank - Sales Director National - shared valuable, practical insights on the topic of sales territory alignment and an in-depth look into the pharmaceutical industry. Engelhard Arzneimittel’s visits to the Sales Management course represents a long held and highly appreciated tradition.
When practice meets science – Koelnmesse publishes press release about their collaboration with the IfM
At the MCM, conducting timely and practically relevant research is of utmost importance.
Guest Lecture | Klaus Rudert, Benedikt Rammrath, and Irene Meinhardt (Dow)
Sales Management
Friday, 27. January 2023 - 10:00 to 12:00, F4
Guest Lecture | Tobias Frank (Engelhard Arzneimittel)
Sales Management
Friday, 20. January 2023 - 10:00 to 12:00, F4