Guest Lecture by Engelhard Arzneimittel Takes Place in a Hybrid Format
On October 29, the Chair of Marketing Management was delighted to welcome Engelhard Arzneimittel for a visit to this years’ Sales Management course. Within the guest lecture, Tobias Frank - Sales Director National - and Christine Collot - Head of Shopper and Trade Marketing - shared valuable, practical insights on the topic of sales territory alignment. Engelhard Arzneimittel’s visits to the Sales Management course represents a long held and highly appreciated tradition.
Guest Lecture | Tobias Frank and Christine Collot (Engelhard Arzneimittel)
Contemporary Loyalty Programs – Professor Krafft Interviewed in the PIA DYMATRIX Science|Talk
Professor Krafft, head of the Chair of Marketing Management, spoke with Sebastian Fischer as part of the Science|Talk organized by PIA DYMATRIX and shared current research findings on contemporary customer loyalty management. PIA DYMATRIX is one of the leading German software, solution and service providers for data-driven marketing automation in the DACH region.
Virtual Guest Lecture by Mars in the Sales Management Course
On Friday, 15 October 2021, we were once again pleased to welcome representatives from the Mars company to the Master's course "Sales Management". The guest lecture by Mars is a repeat of a long-standing and good tradition to give students valuable insights from corporate practice.
Webinar on Direct Selling – Professor Krafft Shares Most Recent Research Insights
Professor Manfred Krafft presented the latest insights into direct selling research in a webinar on October 5, 2021 together with Professor Anne Coughlan, Emeritus Professor of Marketing at the Kellogg School of Management at Northwestern University in Evanston, and Dr. Robert Cavitt, CEO of Jenko and Director of the Direct Selling Education Foundation.
Guest Lecture | Frank Hanisch and Nexan Chopra (Mars)
1st Lecture | Sales Management
For further information, please refer to the Sales Management course in the Learnweb.
Continuation of a long-standing cooperation - Professor Manfred Krafft appointed "Honorary Professor" at the University of Auckland
Professor Manfred Krafft, head of the Chair of Marketing Management at the University of Münster, has been appointed as "Honorary Professor" at the University of Auckland for a period of three years.
Doctoral Colloquium of the IfM at the Department of Marketing of the Christian-Albrechts-Universität zu Kiel
In the middle of September, Professor Krafft and his team from the Chair of Marketing Management (IfM) visited the Department of Marketing at the Christian-Albrechts-Universität zu Kiel, which is headed by Professor Stefan Hoffmann. In compliance with the COVID 19 protection measures, an exchange-rich colloquium was organized that offered ample room for discussions.