IfM Research Fellow Dr. Jonas Schmidt Wins the IMU Research for Practice Award
![](https://www.marketingcenter.de/sites/mcm/files/styles/wwucd_thumbnail/public/images/news/jonas_schmidt_imu_award.jpg?itok=kCskrqf-)
On March 18, 2021, the “Institut für Marktorientierte Unternehmensführung” (IMU) at the University of Mannheim held its first digital spring conference with the theme "Turning Data into Insights - Customer Engagement in the Digital Age".