On June 30, 2020 David Middelbeck, the co-founder & managing director of edyoucated, held a guest lecture as part of the Bachelor course Marketing Operations taught by Professor Manfred Krafft.

The German economy has collapsed at record speed due to the corona crisis. While the overall economic performance has declined, some industries such as the aviation or the tourism sector are suffering particularly from the ongoing crisis.

In conversation with the press office of the University of Muenster, Prof. Dr. Krafft gave insights into his findings on the buying behavior and wishes of today’s supermarket customers. He states that, on the one hand, some customers have an increasing need for a fast and hassle-free purchasing process, while on the other hand, others value a broad assortment, enough personnel, and an enjoyable atmosphere.

The research paper “Challenges and Opportunities for Marketing Scholars in Times of the Fourth Industrial Revolution” by Professor Manfred Krafft (IfM), Professor Laszlo Sajtos (University of Auckland), and Professor Michael Haenlein (ESCP Business School) is now available at the Journal of Interactive Marketing (JIM).

The Chair of Marketing Management is looking for new student assistants (5h/week).

Are you interested? Let ́s get in touch! Please send your full application (incl. relevant certificates, references) to Felix Lehmkuhle. In case of any further questions, just give us a call (+49 251 83-25033).

For many students, the current situation is extremely stressful. The loss of many part-time jobs due to the outbreak of Covid-19 poses great financial challenges for students.