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IFM

"The shopping atmosphere must be right"

Interview with Professor Krafft about the wishes of supermarket customers

In conversation with the press office of the University of Muenster, Prof. Dr. Krafft gave insights into his findings on the buying behavior and wishes of today’s supermarket customers. He states that, on the one hand, some customers have an increasing need for a fast and hassle-free purchasing process, while on the other hand, others value a broad assortment, enough personnel, and an enjoyable atmosphere.

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IFM

Paper on the fourth industrial revolution by Professor Krafft et al. published at JIM

The research paper “Challenges and Opportunities for Marketing Scholars in Times of the Fourth Industrial Revolution” by Professor Manfred Krafft (IfM), Professor Laszlo Sajtos (University of Auckland), and Professor Michael Haenlein (ESCP Business School) is now available at the Journal of Interactive Marketing (JIM).

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IFM

Umsatz durch Transformation

IfM-Wissenschaftler untersuchen Neuausrichtung von Einzelhandelsfiliale

Der Wettbewerbsdruck treibt viele stationäre Einzelhändler zu Investitionen: Um sich von Wettbewerbern abzugrenzen, gestalten die großen Lebensmitteleinzelhändler Aldi, Rewe, Edeka und Real ihre Filialen grundlegend um. Das Ziel der Einzelhändler liegt darin, den angestammten Kundenkreis zu binden und neue Kunden hinzuzugewinnen.

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IFM

Chair of Marketing Management Awarded for the Best Chair Project 2020

Sustainability, Artificial Intelligence and Social Media are currently revolutionizing the retail industry. At the EuroShop trade fair in Düsseldorf on February 18, leading representatives from research and business got together to discuss how recent developments in technology and society reshape the retail industry.

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IFM

WiWi-Talents Award

They are not only good at what they do - they are actually extraordinary good. Once again, marketing students from Münster were accepted into the WiWi-Talents program due to their excellent performances during their studies. The two master students Malte Stegemann and Nils Bahr were nominated by Prof. Dr. Manfred Krafft, Director of the Chair of Marketing Management. The two are now part of a group of highly talented students of economics selected in this year’s program.

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IFM

Anton Dreesmann Award

One of the areas most critically impacted by changing customer needs is retailing, both, online and offline. Therefore, “Retailing Beyond”, the 11th edition of the yearly congress of the Rabobank Anton Dreesmann foundation, focused on how to meet and strategically anticipate changes in the turbulent environment of local and global retailers in the Netherlands.

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IFM

Guest Lecture by Dow Chemical in Sales Management

For the second guest lecture in the master course Sales Management, Manfred Krafft welcomed three representatives from The Dow Chemical Company: Klaus Rudert, Global Customer Executive and Managing Director Dow Germany, Benedikt Rammrath, Senior European Account Manager and Elena Czerny, Technical Sales Representative. They acquainted the students with sales force management, the role of customer relationship management, organizational design and current challenges in a global B2B company.

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