• Research foci

    • Spatial/immersive marketing
    • Digital Marketing
    • Technology & Innovation
    • Entertainment marketing

  • Education

    2002
    Habilitation and venia legendi in Business Administration at University of Hanover
    1998
    Doctoral degree (Dr. rer. pol.) at University of Hanover
    1994
    Graduation with diploma in Business Adminstration (Diplom-Kaufmann) at University of Lüneburg
    1989- 1994
    Studies in Business Administration at University of Lüneburg

  • Positions

    since 2010
    Professor and Chair of Marketing and Media at University of Münster
    2005- 2014
    Part-Time Research Professor of Marketing an der Cass Business School, City University London, UK
    2003- 2010
    Professor of Marketing and Media, School of Media, Bauhaus-University of Weimar
    1994- 2002
    Research Assistant at the Department of Marketing at University of Hanover

  • External functions

    2010- 2013
    Member of the Academic Council of the American Marketing Association
    since 2008
    Member of the European Marketing Association
    since 2003
    Initiator and Editor of the journal ranking "VHB-JOURQUAL"
    since 2001
    Member of the Association for Professors in Business Administration (VHB)
    since 2000
    Member of the American Marketing Association

  • Appointments

    2009
    Call to the University of Mannheim
    2007
    Call to the University of Frankfurt/Oder