• General Vita

    Professor Dr. Thorsten Hennig-Thurau holds the Chair for Marketing & Media Research at the University of Münster’s prestigious Marketing Center. Prior to joining the University of Münster in 2010, he was a professor at the Bauhaus University of Weimar. From 2005 to 2014, he also served as a part-time Research Professor of Marketing at City University London’s Cass Business School.

    Professor Hennig-Thurau’s academic work focuses on the consequences of digitalization and social media in particular for businesses and consumers, as well as on the entertainment and media industries. In addition, he has made contributions to the management of brands and the role of emotions for service marketing success. His research has been published several times by the world’s leading academic journals such as the Journal of Marketing (8 articles since 2006), the Academy of Management Journal, and Journal of Applied Psychology and has been cited about 19,000 times according to Google scholar. His work has been covered by the leading international media outlets, including America’s New York Times and Businessweek, Britain’s Financial Times, and Germany’s Frankfurter Allgemeine Zeitung. He is author of “Entertainment Science,” a 800+ pages book that shows how combining intuition with data analytics and practical theory enhances the performance of those who produce and distribute entertainment (with Mark B. Houston, Springer Nature 2019 — http://entertainment-science.com).

    Professor Hennig-Thurau has been honored with numerous research awards, including a Lifetime Award for Published Scholarly Contributions from the UCLA and the 2015 JAMS Sheth Foundation Best Paper Award. The German business magazine Handelsblatt has listed him as one of the top 1% of business professors in German-speaking countries in terms of productivity, and the Frankfurter Allgemeine Zeitung has awarded him as one of Germany’s ten most influential economists. He has also been president of marketing professors in Germany, the first European member of the Academic Council of the American Marketing Association, the director of the Digitalization Think:Lab (a joint initiative with Roland Berger Strategy Consultants at the forefront of the digital revolution), and has co-founded the influential JOURQUAL journal ranking (which he has co-edited for more than 15 years).

    Professor Hennig-Thurau is a proud member of the multi-million Euro DFG Research Unit on social media, the first of its kind in the field of marketing, whose runtime has been extended until 2021. He works closely with several leading companies and has (co-)chaired several high-profile events, including the AMA’s Winter Marketing Academic Conference in Las Vegas, the Big Data, Big Movies Conference in Berlin in 2016, and the 2018 Mallen Filmed Entertainment Economics Conference http://themallenconference.org).