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            • Courses | Univ.-Prof. Dr. Thorsten Hennig-Thurau
 
Univ.-Prof. Dr. Thorsten Hennig-Thurau
Full Professor

Chair for Marketing & Media

Am Stadtgraben 13-15
48143 Münster


Room: 001

Phone: +49 251 83-29954
Fax: +49 251 83 22032
tht@wiwi.uni-muenster.de
www.hennig-thurau.de

External profiles:
ORCID
Google Scholar

  • About
  • Publications
  • Projects
  • Awards
  • Courses
  • General Vita
  • Summer Term 2025

    Bachelor

    Lecture/Exercise
    Innovationsmanagement (Integrated Management Seminar)
    deutsch

    Master

    Lecture/Exercise
    Advanced Marketing on Specific Topics | Service Marketing in the Digital Age
    englisch

    Lecture/Exercise
    Brand Management
    englisch

    PhD students

    PhD Seminar
    Theory Construction and Publishing in Leading Journals
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

    Workshop
    Media*lab
    deutsch

    Workshop
    Theses MCM
    deutsch
  • Winter Term 2024/25

    Bachelor

    Exercise
    Willkommen zur BWL: Angewandte empirische Forschung
    deutsch

    Exercise
    Willkommen zur BWL: You're the CEO NOW: Zum ersten Mal ein Unternehmen führen
    deutsch

    Lecture
    Willkommen zur BWL: Betriebswirtschaftslehre in der Praxis: Von Führungskräften lernen
    deutsch

    Lecture
    Willkommen zur BWL: Grundlegende Theorien der Betriebswirtschaftslehre
    deutsch

    Master

    Seminar
    Seminar | Marketing Analytics and Data-Driven Business Strategies
    englisch

    Lecture/Exercise
    Applied Business Simulation Mentoring
    englisch

    Lecture/Exercise
    Entertainment Media Marketing
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium LMM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch
  • Summer Term 2024

    Bachelor

    Lecture/Exercise
    Innovationsmanagement (Integrated Management Seminar)
    deutsch

    Master

    Lecture/Exercise
    Brand Management
    englisch

    Lecture/Exercise
    Service Marketing in the Digital Age (Specific Topics of Marketing)
    englisch

    PhD students

    PhD Seminar
    Theory Construction and Publishing in Leading Journals
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

    Workshop
    Media*lab
    deutsch

    Workshop
    Theses MCM
    deutsch
  • Winter Term 2023/24

    Bachelor

    Exercise
    Willkommen zur BWL: Angewandte empirische Forschung
    deutsch

    Exercise
    Willkommen zur BWL: You're the CEO NOW: Zum ersten Mal ein Unternehmen führen
    deutsch

    Lecture
    Willkommen zur BWL: Betriebswirtschaftslehre in der Praxis: Von Führungskräften lernen
    deutsch

    Lecture
    Willkommen zur BWL: Grundlegende Theorien der Betriebswirtschaftslehre
    deutsch

    Master

    Seminar
    Seminar | Marketing Analytics and Data-Driven Business Strategies
    englisch

    Lecture/Exercise
    Applied Business Simulation Mentoring
    englisch

    Lecture/Exercise
    Entertainment Media Marketing
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium LMM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

    Workshop
    Media*lab
    deutsch
  • Summer Term 2023

    Bachelor

    Lecture/Exercise
    Innovationsmanagement (Integrated Management Seminar)
    deutsch

    Master

    Lecture/Exercise
    Brand Management
    englisch

    PhD students

    PhD Seminar
    Theory Construction and Publishing in Leading Journals
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

    Workshop
    Media*lab
    deutsch

    Workshop
    Theses MCM
    deutsch
  • Winter Term 2022/23

    Bachelor

    Exercise
    Applied Empirical Research
    deutsch

    Exercise
    You're the CEO NOW: How to manage Your First Company
    deutsch

    Lecture
    The Practices of Business: Learning from Leaders
    deutsch

    Lecture
    The Theories of Business: The Pillars of Business Administration
    deutsch

    Master

    Seminar
    Applied Business Simulation Mentoring
    englisch

    Seminar
    Seminar | How to Market REALLY BIG Products: The Success Factors of B2B Marketing. A Project Seminar in Cooperation with Windmöller & Hölscher (W&H)
    deutsch

    Seminar
    Seminar | Marketing Analytics and Data-Driven Business Strategies
    englisch

    Lecture/Exercise
    Entertainment Media Marketing
    englisch

    PhD students

    PhD Seminar
    Doktorandenkolloquium
    deutsch

    Others

    Seminar
    Inside Amazon - A Fireside-Chat with Rocco Bräuniger
    deutsch

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

    Workshop
    Media*lab
    deutsch
  • Summer Term 2022

    Bachelor

    Lecture/Exercise
    Innovationsmanagement (Integrated Management Seminar)
    deutsch

    Lecture/Exercise
    Services Marketing (Marketing Specialization)
    englisch

    Master

    Lecture/Exercise
    Brand Management
    englisch

    PhD students

    PhD Seminar
    Theory Construction and Publishing in Leading Journals
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

    Workshop
    Media*lab
    deutsch

    Workshop
    Theses MCM
    deutsch
  • Winter Term 2021/22

    Master

    Seminar
    Seminar| Understanding and experiencing social virtual reality
    englisch

    Lecture/Exercise
    Entertainment Media Marketing
    englisch

    Lecture/Exercise
    Media Marketing
    englisch

    PhD students

    PhD Seminar
    Doktorandenkolloquium
    deutsch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

    Workshop
    Media*lab
    deutsch
  • Summer Term 2021

    Bachelor

    Lecture/Exercise
    Innovationsmanagement (Integrated Management Seminar)
    deutsch

    Lecture/Exercise
    Services Marketing (Marketing Specialization)
    englisch

    Master

    Lecture/Exercise
    Brand Management
    englisch

    PhD students

    PhD Seminar
    Theory Construction and Publishing in Leading Journals
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

    Workshop
    Media*lab
    deutsch

    Workshop
    Theses MCM
    deutsch
  • Winter Term 2020/21

    Master

    Seminar
    Seminar | Marketing Analytics and Data-Driven Business Strategies
    englisch

    Lecture/Exercise
    Entertainment Media Marketing
    englisch

    Lecture/Exercise
    Media Marketing
    englisch

    PhD students

    PhD Seminar
    Doktorandenkolloquium
    deutsch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

    Workshop
    Media*lab
    deutsch
  • Dates and Events
    10.
    Jun.
    2025

    Exam | Entertainment Media Marketing

    16:30 - 18:00
    Authored by LMM
     
    11.
    Jun.
    2025

    Exam | Willkommen zur BWL!

    11:00 - 12:30
    Authored by LMM
     
    24.
    Jul.
    2025

    Exam | Sales Management

    11:00 - 11:00
    Authored by IFM
     
    29.
    Jul.
    2025

    Exam | Brand Management

    08:00 - 09:30
    Authored by LMM
     
  • News
    03.
    Jun.
    2025

    Research Visit from Anna Salonen (University of Jyväskylä) at the Marketing Center Münster

     
    02.
    Jun.
    2025

    Selling and Sales Management for Successful Servitization: New Publication by Dr. Victoria Kramer and Sertan Eravci in JPSSM

     
    02.
    Jun.
    2025

    Application for the MCM master seminars in the winter semester 2025

     
    23.
    May.
    2025

    From Theory to Practice: Hands-On Learning

     
    20.
    May.
    2025

    Prof. Krafft: Publications in Journal of Marketing & Journal of Retailing - and Best Paper Award

     
    More news

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Germany

marketing@uni-muenster.de

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