• Awards

    Best Paper Award - Journal of the Academy of Marketing Science (JAMS) "Pre-Release Consumer Buzz"
    2019 - Sheth Foundation

    Best Paper Award - International Journal of Research in Marketing (IJRM) "Brand Crises in the Digital Age"
    2019 - International Journal of Research in Marketing (IJRM) / European Marketing Academy (EMAC)

    Best Paper Award of the Branding and Brand Management Track at the AMA Winter Marketing Educators' Conference
    2016 - American Marketing Association

    Best Paper Award of the Consumer Behavior Track at the AMA Winter Marketing Educators' Conference for the paper "Determinants of Consumer Choice Between Word-of Mouth Channels in the Digital Era"
    2016 - American Marketing Association

    Best Paper Award - Journal of the Academy of Marketing Science (JAMS) "Does Twitter Matter? The Impact of Microblogging Word of Mouth on Consumers' Adoption of New Movies"
    Co-authored with Caroline Wiertz and Fabian Feldhaus
    2016 - Sheth Foundation

    FAZ-Ökonomenranking 2015
    2015 - FAZ

    Best Paper Award Runner-Up - Journal of Interactive Marketing “Value Creation in the Video Games Industry: Industry Economics, Consumer Benefits, and Research Opportunitites”
    2014 - Journal of Interactive Marketing

    Distinguished Service Award
    2013 - American Marketing Association

    Best Paper Award of the Social Media Track, AMA Winter Marketing Educators' Conference: "What Drives Consumption & Engagement on Online Media-Sharing Platforms? An Investigation of YouTube”
    2013 - American Marketing Association

    Best Article Award Finalist, Journal of Service Research: “The Impact of New Media on Customer Relationships”
    2011 - Journal of Service Research

    Carol and Bruce Mallen Lifetime Achievement Award for Published Scholarly Contributions to Motion Picture Industry Studies
    2010 - Bruce and Carol Mallen together with the Anderson School of Management of University of California, Los Angeles (UCLA)

    Best Paper Award 17th International Colloquium in Relationship Marketing: “Post Relationship States: Are Brands Still Friends? A Mixed Method Study on Premium Car Drivers”
    2009 - 17th International Colloquium in Relationship Marketing Maastricht

    Best Paper Award, 1st Conference on Service Research: "How to Allocate Marketing Ressources across Multiple Service Channels? A Customer Value Approach"
    2008 - 1st Conference on Service Research, Rostock, Germany

    Best Paper Award, AMA Winter Marketing Educators' Conference: “The Dark Side of Hierarchical Loyalty Programs: Testing Customer Reactions to Relationship Status Reductions”
    2007 - American Marketing Association

    Best Paper Presentation Award, 14th International Colloquium in Relationship Marketing: "Jeopardizing Costumer Loyalty through Economic Bonus Programs? A Cognitive-Evaluation Theory Perspective of Service Relationships"
    2006 - 14th International Colloquium in Relationship Marketing

    Best Paper Award, AMA Summer Educators' Conference: “Consumer File Sharing of Motion Pictures: Consequences and Antecedents”
    2005 - American Marketing Association

    Overall Best Paper Award, AMA Summer Educators' Conference: “Consumer File Sharing of Motion Pictures: Consequences and Antecedents”
    2005 - AMA 2005 Summer Educators' Conference San Francisco

    Outstanding Paper, Literati Club Award For Excellence: “Customer Orientation of Service Employees: Its Impact on Customer Satisfaction, Commitment, and Retention”
    2004 - Literati Club

    Research Award, the British Academy of Marketing: “How Employees' Emotional Labour Strategies Affect Customer Retention”
    2004 - British Academy of Marketing

    Best Article Award - Journal of Service Research: „Understanding Relationship Marketing Outcomes: An Integration of Relational Benefits and Relationship Quality“
    2002 - Journal of Service Research

    Best Paper Award, AMA Summer Educators' Conference: “Conceptualizing Consumer Confusion”
    2002 - American Marketing Association

    Best Paper Award, AMA Summer Educators' Conference: “Consumers’ Decision-Making Style as a Basis for Market Segmentation”
    2001 - American Marketing Association

    Best Paper Award, workshop on "Management of Higher Education": “Hochschulbindung als Zielgröße für das Hochschulmarketing”
    2000 - Management of Higher Education