• To the content
  • To the main navigation
  • To the target group navigation
  • To the sub-navigation
University of Münster Marketing Center Münster
  • Home
  • News
  • Study
  • MCM
  • Research
  • Services
  • In the Media
  • Jobs
  • Home
    • MCM
      • Chair of Marketing & Media (LMM)
        • Team - LMM
          • Profile
            • Publications | Univ.-Prof. Dr. Thorsten Hennig-Thurau
 
Univ.-Prof. Dr. Thorsten Hennig-Thurau
Full Professor

Chair for Marketing & Media

Am Stadtgraben 13-15
48143 Münster


Room: 001

Phone: +49 251 83-29954
Fax: +49 251 83 22032
tht@wiwi.uni-muenster.de
www.hennig-thurau.de

External profiles:
ORCID
Google Scholar

  • About
  • Publications
  • Projects
  • Awards
  • Courses
  • General Vita
  • Research article (journal)

    2025


    More details Full text DOI


    More details Full text DOI

    2024


    More details Full text DOI


    More details Full text DOI


    More details Full text DOI


    More details Full text DOI


    More details Full text DOI


    More details Full text DOI

    2023


    More details Full text DOI


    More details Full text DOI


    More details Full text DOI


    More details Full text DOI

    2022


    More details Full text

    2021


    More details Full text DOI


    More details Full text

    2020


    More details Full text DOI

    2018


    More details Full text


    More details Full text


    More details Full text

    2017


    More details Full text


    More details Full text DOI


    More details Full text


    More details Full text DOI

    2016


    More details Full text

    2015


    More details Full text


    More details Full text


    More details Full text


    More details Full text


    More details Full text


    More details Full text


    More details Full text

    2014


    More details


    More details Full text


    More details Full text

    2013


    More details Full text


    More details Full text


    More details Full text


    More details Full text


    More details Full text


    More details Full text DOI


    More details Full text

    2012


    More details Full text


    More details


    More details Full text


    More details Full text DOI


    More details


    More details Full text

    2011


    More details Full text

    2010


    More details Full text DOI


    More details Full text


    More details Full text


    More details Full text

    2009


    More details Full text


    More details Full text


    More details


    More details Full text


    More details Full text


    More details Full text

    2008


    More details Full text

    2007


    More details Full text


    More details Full text


    More details Full text


    More details Full text


    More details Full text


    More details Full text

    2006


    More details Full text


    More details Full text


    More details Full text


    More details Full text

    2005


    More details Full text

    2004


    More details Full text


    More details Full text


    More details Full text


    More details Full text


    More details Full text


    More details Full text


    More details Full text

    2003


    More details Full text


    More details Full text DOI

    2002


    More details Full text


    More details


    More details Full text


    More details

    2001


    More details


    More details Full text


    More details Full text


    More details


    More details Full text


    More details Full text


    More details Full text


    More details Full text

    2000


    More details Full text


    More details Full text


    More details Full text

    1999


    More details Full text


    More details Full text


    More details Full text


    More details

    1998


    More details

    1997


    More details Full text


    More details Full text


    More details

    1996


    More details


    More details

  • Book (monograph)

    2021


    More details Full text

    2019


    More details Full text

    2009


    More details Full text

    2004


    More details Full text

    1998


    More details Full text

    1995


    More details

  • Working paper

    2021


    More details Full text

    2019


    More details Full text


    More details Full text

    2016


    More details Full text

    2013


    More details Full text

    2003


    More details


    More details


    More details

    2001


    More details Full text


    More details

    2000


    More details

    1998


    More details

  • Research article in proceedings (conference)

    2017


    More details


    More details


    More details


    More details DOI

    2016


    More details


    More details


    More details


    More details


    More details

    2015


    More details


    More details

    2014


    More details

    2010


    More details


    More details Full text

    2008


    More details

    2006


    More details Full text

    2004


    More details

    2003


    More details

    2002


    More details

    2001


    More details


    More details Full text

  • Abstract in Online-Sammlung (Konferenz)

    2016


    More details

    2013


    More details

    2009


    More details


    More details

    2008


    More details Full text


    More details Full text


    More details


    More details

    2007


    More details


    More details

    2006


    More details


    More details Full text

    2005


    More details


    More details


    More details

    2004


    More details


    More details

    2003


    More details

    2002


    More details

    2001


    More details Full text


    More details

    2000


    More details

  • Non-scientific contribution (journal)

    2015


    More details

    2008


    More details

  • Research article (book contribution)

    2010


    More details Full text

    2009


    More details

    2007


    More details

    2006


    More details


    More details

    2005


    More details

    2004


    More details


    More details


    More details


    More details


    More details

    2003


    More details

    2002


    More details


    More details Full text

    2000


    More details Full text


    More details


    More details Full text


    More details Full text

    1999


    More details


    More details

    1998


    More details Full text


    More details


    More details

    1997


    More details


    More details

    1995


    More details


    More details Full text

  • Entry in encyclopedia (book contribution)

    2001


    More details


    More details


    More details


    More details


    More details


    More details


    More details


    More details


    More details


    More details


    More details


    More details


    More details

  • Text book (monograph)

    2001


    More details

  • Book (edited collection)

    2000


    More details Full text

  • Other scientific publication

    1998


    More details

  • Dates and Events
    01.
    Oct.
    2025

    Exam Inspection | Sales Management

    11:00 - 12:00
    Authored by IFM
     
    09.
    Oct.
    2025

    Welcome event for our new Major Marketing students | October 9, 2025

    08:30 - 14:00
    Authored by Sonja Gensler
     
    MSc BA Major Marketing Bootcamp
    15.
    Oct.
    2025

    Kick-Off | BSc Seminar Sustainability Lab

    16:15 - 17:45
    Authored by Sonja Gensler
     
    21.
    Oct.
    2025

    Exam Inspection | Marketing Analytics II

    14:00 - 16:00
    Authored by IFM
     
    23.
    Oct.
    2025

    Exam Inspection | Willkommen zur Betriebswirtschaftslehre

    10:00 - 10:00
    Authored by LMM
     
  • News
    22.
    Aug.
    2025

    The Soundtrack to Success: Prof. Manfred Krafft on How Music Influences Consumer Behavior

     
    14.
    Aug.
    2025

    Fresh Impulses for Research: The IfM Doctoral Colloquium in Rothenberge

     
    24.
    Jul.
    2025

    From the Journal of Retailing to the trade press: New study featured in Markenartikel Magazin

     
    21.
    Jul.
    2025

    MCM Prof. Hohenberg: New Associate Editor of the Journal of Marketing Research

     
    11.
    Jul.
    2025

    The research we do at the MCM — in just SEVEN words

     
    More news

Contact

Marketing Center Münster
Am Stadtgraben 13-15
48143 Münster
Germany

marketing@uni-muenster.de
  • Youtube
  • Facebook
  • Instagram
  • LinkedIn
living.knowledge
  • Index
  • Sitemap
  • Login
  • Legal Notice
  • Privacy Statement

© 2025 Marketing Center Münster