Department of Marketing &
Media Research
Am Stadtgraben 13-15
48143 Münster


Metanavigation: 

AACSB accredited

wissen.leben | WWU Münster 


Professor Thorsten Hennig-Thurau and his team welcome you at the Department of Marketing & Media Research!

Department of Marketing & Media ResearchProf. Dr. Thorsten Hennig-ThurauTanja GeringhoffDr. Ann-Kristin KnappDr. André MarchandMaria Bartschat M.A.Alegra Kaczinski M. A.Nora Pähler vor der Holte M.Sc.Dipl.-Kffr. Christin ThedieckDipl.- Soz. Utz RiehlNele Hansen M.Sc.Prof. Hennig-Thurau, Dr. Marchand, Dr. Knapp

 

The Department of Marketing & Media Research was founded in April 2010. Our research and teaching adresses relevant issues in the field of marketing with rigorous methods. Although we study a broad range of topics, our particular focus is on how to successfully manage products, brands, and customer relationships in the digital age, with a special interest in the media and entertainment industries. We are striving for excellence in marketing research and are inspired by the quest for new intellectual insights and powerful solutions.


International Conference "Big Data, Big Movies: How Algorithms Transform the Film & TV Industry"

When Big Data Meets Big Movies (and Big Series)! Together with Berlin-based producer Jannis Funk, Professor Hennig-Thurau will co-chair a conference for those who love the movies & TV and are intrigued by the powers of big data and analytics. Join them at a unique, small-scale conference in Potsdam and Berlin this September to retire the industry's "Nobody-knows-anything" mantra. Further information.


Kamingespräch der FAZ: Marketing in der Krise?

Prof. Hennig-Thurau im Kamingespräch der Frankfurter Allgemeine Zeitung: Marketing in der Krise? // Prof. Hennig-Thurau discusses the state of marketing with the Frankfurter Allgemeine Zeitung.


 

News

03.03.2016 | Ph.D. Courses at the MCM taught by Prof. Houston and Prof. Kohli

We are proud to announce that professors Mark Houston and Ajay Kohli will both return to Muenster to teach two key courses on "Survey Research" (Prof. Houston) and "How to Publish in Leading Journals" (Prof. Kohli) as part of our faculty-wide Ph.D. program.

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02.03.2016 | Article by Prof. Hennig-Thurau, Prof. Wiertz, and Fabian Feldhaus to win JAMS Best Article Award!

The article "Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies," co-authored by Prof. Hennig-Thurau, Prof. Caroline Wiertz from City University London, and former Münster doctoral student Fabian Feldhaus, has been honored with the Sheth Foundation Best Paper Award.

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29.02.2016 | AMA Best Paper Awards for Maria Bartschat, Dr. Ann-Kristin Knapp, Nora Pähler vor der Holte, and Prof. Thorsten Hennig-Thurau

The paper “Determinants of Consumer Choice between Word-of-Mouth Channels in the Digital Era”, co-authored by Maria Bartschat and Prof. Hennig-Thurau, has been honoured with the AMA Best Paper Award 2016 of the Consumer Behavior Track.

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29.02.2016 | LM&M at Winter AMA 2016 in Las Vegas

Team of LM&M scholars at Winter AMA Conference in Las Vegas with Elvis (Charly) Hofacker and Mark Houston (on the right).

 

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15.02.2016 | Circle of Excellence in Marketing - Jetzt bewerben

Am 13. März 2016 endet die aktuelle Bewerbungsrunde für das Studentenförderprogramm „Circle of Excellence in Marketing“. Der CEM ist ein 1-jähriges Talent-Programm für herausragende Marketingstudierende der Universität Münster, der Universität zu Köln, der FU Berlin und der ETH Zürich.

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12.02.2016 | Interview zu Produktplatzierungen

PD Dr. Marchand erklärt in einem Radiointerview die Wirkung von Produktplatzierungen, den Unterschied zu Schleichwerbung und die Gefahr für einen Film bei zu vielen platzierten Marken.

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04.02.2016 | International Conference "Big Data, Big Movies: How Algorithms Transform the Film & TV Industry"

When Big Data Meets Big Movies (and Big Series)! Together with Berlin-based producer Jannis Funk, Professor Hennig-Thurau will co-chair a conference for those who love the movies & TV and are intrigued by the powers of big data and analytics.

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28.01.2016 | Prof. Hennig-Thurau zur Kundenorientierung von Handyanbietern in den WN

Flatrate für alle mobilen Netze, nur für den eigenen Anbieter, inklusive Daten-Flatrate oder ohne, mit und ohne SMS-Flat - das Tarifdickicht bei Handyanbietern ist für die meisten Handynutzer kaum noch zu überblicken. Das ist zwar gut für Mobilfunkanbieter, die Neukunden mit Spezial-Tarifen locken. 

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