The Department of Marketing & Media Research was founded in April 2010. Our research and teaching adresses relevant issues in the field of marketing with rigorous methods. Although we study a broad range of topics, our particular focus is on media management and service marketing. We are striving for excellence in marketing research and are inspired by the quest for new intellectual insights and powerful solutions.

We are excited that the article “Can Automated Group Recommender Systems Help Consumers Make Better Choices?” co-authored by Prof. Thorsten Hennig-Thurau, Dr. André Marchand, and Paul Marx has been accepted for publication in the Journal of Marketing and will appear in the journal later this year.