The Department of Marketing & Media Research was founded in April 2010. Our research and teaching adresses relevant issues in the field of marketing with rigorous methods. Although we study a broad range of topics, our particular focus is on media management and service marketing. We are striving for excellence in marketing research and are inspired by the quest for new intellectual insights and powerful solutions.

We are excited that the article “Can Automated Group Recommender Systems Help Consumers Make Better Choices?” co-authored by Prof. Thorsten Hennig-Thurau, Dr. André Marchand, and Paul Marx has been accepted for publication in the Journal of Marketing and will appear in the journal later this year.

Also part of our new Business and Economics Faculty Doctoral Program, Professor Mark Houston will be visiting us and teach a four-day seminar on Survey Research. Dr. Houston, who is a Professor of Marketing at Texas Christian University and also the current President of the Academic Council of the American Marketing Association, will bring extensive expertise from his multiple articles that have been published in all leading marketing journals (JM, JMR, JCR, and MarkSci) into the classroom.