Innovation Management | Entrepreneurship 1 (WiSe 2021/22)
|Tuesday||16:00- 20:00||weekly||12.10.2021- 23.11.2021||Schlossplatz 46, H 4|
Please note that due to the restrictions imposed by COVID-19 the course format (Zoom, hybrid, in presence) will be announced end of September when we know more about the actual regulations.
We are currently planning to teach the course in face-to-face form combined with digital elements that have proven successful from a didactic perspective.
Due to structural measures, it is not yet clear in which room the event will take place. We will publish this information as soon as we know it.
This course takes place in the first term of the winter semester.
Course grade: Group work (100 %) | Please register at the examination office for the early examination period.
Credit points: 6 ECTS (PO BWL 2010)
During the course, please communicate and stay updated via the course page on Learnweb. Announcements, lecture slides and any additional material will be published there.
Background and relations to other courses:
This course teaches how to create value through products and services (value equity) by (technology-driven) innovation in both entrepreneurial and established firms. We examine innovation-based strategies as a source of competitive advantage and then examine how to build organizations that excel at identifying, building and commercializing technological innovations. The course examines how entrepreneurs can shape their firms so that they continuously build and commercialize valuable innovations. Many of the examples also focus on how established firms can become more entrepreneurial in their approach to innovation.
- Innovation process
- Creating an organizational environment that rewards innovation and entrepreneurship
- Internal and external sources of innovation
- Structuring entrepreneurial and established organizations for effective innovation
It is the objective of this course that students learn the main issues in innovation management in order to successfully create value through products and services (value equity) in both entrepreneurial and established firms.
- Professor Dr. Thorsten Wiesel (responsible)
- Christopher Stein (accompanying)