Grundlagen des Marketing (WS 2020/21)

Course Number

Field(s) of Study

University Calendar

Learnweb Platform


Course Language

Course schedule

Day Time Frequency Date Room
Monday 14:00- 16:00 weekly 02.11.2020- 08.02.2021  


Please note that due to the current restrictions imposed by COVID-19, our lectures (BSc and MSc level) will take place digitally via Zoom in the coming winter semester. At the same time, we aim for small meetings in person for our exercise sessions, tutorials, and seminars. We are also making preparations to offer some sessions in a hybrid format where students can chose between a physical or digital participation. 

The detailed schedules for each course will be announced on Learnweb by the end of October at the latest. Please note that these schedules may be subject to changes if restrictions are relaxed or strengthened. Any changes will be announced on Learnweb.


This lecture is concerned with a basic introduction to marketing (relation between sales and marketing, distribution as a science, market definition) with aspects of buyer behavior, market segmentation, and market processing strategies as well as marketing-specific objectives and instruments.


  • Professor Dr. Thorsten Wiesel (responsible)
  • Christopher Stein (accompanying)