Innovation Management | Entrepreneurship 1 (WS 2020/21)


Course Number
042221

Field(s) of Study
Master

University Calendar

Learnweb Platform

Type
Lecture/Exercise

Course Language
englisch


Course schedule

Day Time Frequency Date Room
Tuesday 16:00- 18:00 weekly 03.11.2020- 08.12.2020  
Tuesday 18:00- 20:00 weekly 03.11.2020- 08.12.2020  

Notice

Please note that due to the current restrictions imposed by COVID-19, our lectures (BSc and MSc level) will take place digitally via Zoom in the coming winter semester. At the same time, we aim for small meetings in person for our exercise sessions, tutorials, and seminars. We are also making preparations to offer some sessions in a hybrid format where students can chose between a physical or digital participation. 

The detailed schedules for each course will be announced on Learnweb by the end of October at the latest. Please note that these schedules may be subject to changes if restrictions are relaxed or strengthened. Any changes will be announced on Learnweb.

 

This course takes place in the first term of the winter semester.

Course grade: Group work (100 %) | Please register at the examination office for the early examination period.
Credit points: 6 ECTS (PO BWL 2010)

During the course, please communicate and stay updated via the course page on Learnweb. Announcements, lecture slides and any additional material will be published there.

Description

Background and relations to other courses:

This course teaches how to create value through products and services (value equity) by (technology-driven) innovation in both entrepreneurial and established firms. We examine innovation-based strategies as a source of competitive advantage and then examine how to build organizations that excel at identifying, building and commercializing technological innovations. The course examines how entrepreneurs can shape their firms so that they continuously build and commercialize valuable innovations. Many of the examples also focus on how established firms can become more entrepreneurial in their approach to innovation.

Main topics:

  • Innovation process
  • Creating an organizational environment that rewards innovation and entrepreneurship
  • Internal and external sources of innovation
  • Structuring entrepreneurial and established organizations for effective innovation

Course objective:

It is the objective of this course that students learn the main issues in innovation management in order to successfully create value through products and services (value equity) in both entrepreneurial and established firms.

Lecturers

  • Professor Dr. Thorsten Wiesel (responsible)
  • Mert Onay (accompanying)
  • Christopher Stein (accompanying)