Innovation Management | Entrepreneurship 1 (WS 2020/21)


Veranstaltungsnummer
042221

Studiengang/-gänge
Master

Vorlesungsverzeichnis

Learnweb-Plattform

Typ
Vorlesung/Übung

Vorlesungssprache
englisch


Veranstaltungszeitplan

Tag Zeit Häufigkeit Datum Raum
Dienstag 16:00- 18:00 Uhr wöchentlich 03.11.2020- 08.12.2020  
Dienstag 18:00- 20:00 Uhr wöchentlich 03.11.2020- 08.12.2020  

Hinweis

This course takes place in the first term of the winter semester.

Course grade: Group work (100 %) | Please register at the examination office for the early examination period.
Credit points: 6 ECTS (PO BWL 2010)

During the course, please communicate and stay updated via the course page on Learnweb. Announcements, lecture slides and any additional material will be published there.

Beschreibung

Background and relations to other courses:

This course teaches how to create value through products and services (value equity) by (technology-driven) innovation in both entrepreneurial and established firms. We examine innovation-based strategies as a source of competitive advantage and then examine how to build organizations that excel at identifying, building and commercializing technological innovations. The course examines how entrepreneurs can shape their firms so that they continuously build and commercialize valuable innovations. Many of the examples also focus on how established firms can become more entrepreneurial in their approach to innovation.

Main topics:

  • Innovation process
  • Creating an organizational environment that rewards innovation and entrepreneurship
  • Internal and external sources of innovation
  • Structuring entrepreneurial and established organizations for effective innovation

Course objective:

It is the objective of this course that students learn the main issues in innovation management in order to successfully create value through products and services (value equity) in both entrepreneurial and established firms.

Dozenten

  • Professor Dr. Thorsten Wiesel (verantwortlich)
  • Christopher Stein (begleitend)