Grundlagen des Marketing (WiSe 2021/22)
|Monday||14:00- 16:00||weekly||11.10.2021- 31.01.2022||Schlossplatz 46, H 1|
Please note that due to the restrictions imposed by COVID-19 the course format (Zoom, hybrid, in presence) will be announced end of September when we know more about the actual regulations.
This lecture is concerned with a basic introduction to marketing (relation between sales and marketing, distribution as a science, market definition) with aspects of buyer behavior, market segmentation, and market processing strategies as well as marketing-specific objectives and instruments.
- Professor Dr. Thorsten Wiesel (responsible)
- Christopher Stein (accompanying)