Innovation Management | Entrepreneurship 1 (WiSe 2023/24)
|Tuesday||16:00- 20:00||weekly||10.10.2023- 21.11.2023||Schloss, S 8|
This course takes place in the first term of the winter semester.
Examination: Group work (100 %). Please register at the examination office for the early examination period.
During the course, please communicate and stay updated via the course page on Learnweb. Announcements, lecture slides and any additional material will be published there.
Background and relations to other courses:
This course teaches how to create value through products and services (value equity) by (technology-driven) innovation in both entrepreneurial and established firms. We examine innovation-based strategies as a source of competitive advantage and then examine how to build organizations that excel at identifying, building and commercializing technological innovations. The course examines how entrepreneurs can shape their firms so that they continuously build and commercialize valuable innovations. Many of the examples also focus on how established firms can become more entrepreneurial in their approach to innovation.
- Innovation process
- Creating an organizational environment that rewards innovation and entrepreneurship
- Internal and external sources of innovation
- Structuring entrepreneurial and established organizations for effective innovation
After following this course, you are able to…
- Understand how to create value by (technology-driven) innovation in both entrepreneurial and established firms,
- Discuss how to build organizations that excel at identifying, building and commercializing technological innovations,
- Understand and critically reflect on the components of the business model canvas and the concept of customer development,
- Elaborate on how entrepreneurs and established companies can shape their firms so that they continuously build and commercialize valuable innovations,
- Develop an own business idea and defend it, and
- Review other business ideas and identify strengths and weaknesses.
This course is also available to non-majors (students who are not specializing in the field of Marketing).
- Professor Dr. Thorsten Wiesel (responsible)