Entrepreneurship 2 (WS 2020/21)


Course Number
042228

Field(s) of Study
Master

University Calendar

Type
Lecture/Exercise

Course Language
englisch


Course schedule

Day Time Frequency Date Room
Tuesday 08:00- 12:00 single date 15.12.2020 Juridicum, JUR 490
Thursday 16:00- 20:00 weekly 17.12.2020- 11.02.2021 Krummer Timpen 5, ULB 101

Notice

Please note that due to the current restrictions imposed by COVID-19, our lectures (BSc and MSc level) will take place digitally via Zoom in the coming winter semester. At the same time, we aim for small meetings in person for our exercise sessions, tutorials, and seminars. We are also making preparations to offer some sessions in a hybrid format where students can chose between a physical or digital participation. 

The detailed schedules for each course will be announced on Learnweb by the end of October at the latest. Please note that these schedules may be subject to changes if restrictions are relaxed or strengthened. Any changes will be announced on Learnweb.

 

This course takes place in the second term of the winter semester.

Course grade: Group work (100 %) | Please register at the examination office for the regular examination period.
Credit points: 6 ECTS (PO BWL 2010)

During the course, please communicate and stay updated via the course page on Learnweb. Announcements, lecture slides and any additional material will be published there.

Description

Background and relations to other courses:

This course deepens the insights of the course Entrepreneurship 1 (Innovation Management). Based on the activities of the business model canvas and after successful idea generation and creation of a rough concept, the activities of market entry, growth of the core business and options for business area diversification are discussed in particular.

Main topics:

  • Development and implementation of the value proposition (Go-to-Market)
  • Scaling of the business model (Business Growth)
  • Further development of the business model (Business Development)

The contents are taught in theory-based lectures, case studies and guest lectures.

Course objective:

Students learn which strategic decisions have to be made with regard to brand positioning as well as the corresponding customer and channel management in order to establish a young company successfully on the market in the long term.

Lecturers

  • Professor Dr. Thorsten Wiesel (responsible)
  • Mert Onay (accompanying)