Entrepreneurship 2 (WS 2020/21)


Veranstaltungsnummer
042228

Studiengang/-gänge
Master

Vorlesungsverzeichnis

Typ
Vorlesung/Übung

Vorlesungssprache
englisch


Veranstaltungszeitplan

Tag Zeit Häufigkeit Datum Raum
Dienstag 08:00- 12:00 Uhr Einzeltermin 15.12.2020 Juridicum, JUR 490
Donnerstag 16:00- 20:00 Uhr wöchentlich 17.12.2020- 11.02.2021 Krummer Timpen 5, ULB 101

Hinweis

This course takes place in the second term of the winter semester.

Course grade: Group work (100 %) | Please register at the examination office for the regular examination period.
Credit points: 6 ECTS (PO BWL 2010)

During the course, please communicate and stay updated via the course page on Learnweb. Announcements, lecture slides and any additional material will be published there.

 

Beschreibung

Background and relations to other courses:

This course deepens the insights of the course Entrepreneurship 1 (Innovation Management). Based on the activities of the business model canvas and after successful idea generation and creation of a rough concept, the activities of market entry, growth of the core business and options for business area diversification are discussed in particular.

 

Main topics:

- Development and implementation of the value proposition (Go-to-Market)

- Scaling of the business model (Business Growth)

- Further development of the business model (Business Development)

The contents are taught in theory-based lectures, case studies and guest lectures.

 

Course objective:

Students learn which strategic decisions have to be made with regard to brand positioning as well as the corresponding customer and channel management in order to establish a young company successfully on the market in the long term.

Dozenten

  • Professor Dr. Thorsten Wiesel (verantwortlich)