Grundlagen des Marketing (WiSe 2022/23)


Course Number
040155

Field(s) of Study
Bachelor

University Calendar
This course in the LSF-Portal

Learnweb Platform
This course in Learnweb

Type
Lecture/Exercise

Course Language
deutsch

Course schedule

Day Time Frequency Date Room
Monday 14:00- 16:00 weekly 10.10.2022- 30.01.2023 Schlossplatz 46, H 1

Notice

Please note that due to the restrictions imposed by COVID-19 the course format (Zoom, hybrid, in presence) will be announced end of September when we know more about the actual regulations. 

Description

This lecture is concerned with a basic introduction to marketing (relation between sales and marketing, distribution as a science, market definition) with aspects of buyer behavior, market segmentation, and market processing strategies as well as marketing-specific objectives and instruments.

Lecturers

  • Professor Dr. Thorsten Wiesel (responsible)
  • Christopher Stein (accompanying)