Grundlagen des Marketing (WiSe 2023/24)
Course Number
044493
Field(s) of Study
Bachelor
University Calendar
Type
Lecture/Exercise
Course Language
deutsch
Course schedule
Day | Time | Frequency | Date | Room |
---|---|---|---|---|
Monday | 14:00- 16:00 | weekly | 09.10.2023- 29.01.2024 | Juridicum, JUR 4 |
Notice
Description
This lecture is concerned with a basic introduction to marketing (relation between sales and marketing, distribution as a science, market definition) with aspects of buyer behavior, market segmentation, and market processing strategies as well as marketing-specific objectives and instruments.
Lecturers
- Professor Dr. Thorsten Wiesel (responsible)
- Lisa Richter (accompanying)