Grundlagen des Marketing (WiSe 2023/24)

Course schedule

Notice

Description

This lecture is concerned with a basic introduction to marketing (relation between sales and marketing, distribution as a science, market definition) with aspects of buyer behavior, market segmentation, and market processing strategies as well as marketing-specific objectives and instruments.

Lecturers

• Professor Dr. Thorsten Wiesel (responsible)
• Lisa Richter (accompanying)