Grundlagen des Marketing (WiSe 2023/24)
Course schedule
| Day | Time | Frequency | Date | Room |
|---|---|---|---|---|
| Monday | 14:00- 16:00 | weekly | 09.10.2023- 29.01.2024 | Juridicum, JUR 4 |
Notice
Due to the changed Bachelor study regulations, this course is no longer offered. Thus, the digital course (see link to Learnweb at the top of this page) serves to enable students who are still studying according to the old examination regulations and have not yet successfully taken the course to do so. All information and contents of the course in the winter semester can be found on the Learnweb page.
On Monday 29.01.2024 at 2 pm there will be a question and answer session in JUR4. All information about this can also be found on the Learnweb page.
Description
This lecture is concerned with a basic introduction to marketing (relation between sales and marketing, distribution as a science, market definition) with aspects of buyer behavior, market segmentation, and market processing strategies as well as marketing-specific objectives and instruments.
Lecturers
- Professor Dr. Thorsten Wiesel (responsible)
- Lisa Richter (accompanying)