Grundlagen des Marketing (WiSe 2023/24)
|Monday||14:00- 16:00||weekly||09.10.2023- 29.01.2024||Juridicum, JUR 4|
This lecture is concerned with a basic introduction to marketing (relation between sales and marketing, distribution as a science, market definition) with aspects of buyer behavior, market segmentation, and market processing strategies as well as marketing-specific objectives and instruments.
- Professor Dr. Thorsten Wiesel (responsible)
- Lisa Richter (accompanying)