Grundlagen des Marketing (WiSe 2023/24)


Course Number
044493

Field(s) of Study
Bachelor

University Calendar

Type
Lecture/Exercise

Course Language
deutsch


Course schedule

Day Time Frequency Date Room
Monday 14:00- 16:00 weekly 09.10.2023- 29.01.2024 Juridicum, JUR 4

Notice

 

Description

This lecture is concerned with a basic introduction to marketing (relation between sales and marketing, distribution as a science, market definition) with aspects of buyer behavior, market segmentation, and market processing strategies as well as marketing-specific objectives and instruments.

Lecturers

  • Professor Dr. Thorsten Wiesel (responsible)
  • Lisa Richter (accompanying)