Seminar | Marketing for a Better World – Seminar on Sustainability Issues in Marketing (WS 2020/21)

Course Number

Field(s) of Study

University Calendar

Learnweb Platform


Course Language


Syllabus to this seminar.

Contact person: Janina Wiebringhaus

This course takes place mainly in the second term of the winter semester.

Kick off: December 7th 2020 (last week of 1st term)

Credit points: PO BWL 2010 | 12 ECTS
Course grade: Individual work (100 %)

Applications for the seminar are to be made via the general MCM application process for seminars. Please register at the examination office for the early examination period.

During the course, please communicate and stay updated via the course page on Learnweb. Announcements, lecture slides and any additional material will be published there.

The password for the course page on Learnweb will be sent to the admitted participants via email.

Please note that due to the current restrictions imposed by COVID-19, our lectures (BSc and MSc level) will take place digitally via Zoom in the coming winter semester. At the same time, we aim for small meetings in person for our exercise sessions, tutorials, and seminars. We are also making preparations to offer some sessions in a hybrid format where students can chose between a physical or digital participation.

The detailed schedules for each course will be announced on Learnweb by the end of October at the latest. Please note that these schedules may be subject to changes if restrictions are relaxed or strengthened. Any changes will be announced on Learnweb.


Current questions in marketing will be treated by students through an individual academic paper and or case studies that are also relevant for practice. Students organize themselves in groups in order to exchange and discuss research results. The results will be presented and discussed. The subjects are from research of the chair/institute who is offering the seminar, in order to integrate current research results into the seminar and discuss it. Empirical and/or theoretical- methodical analysis from students and the integration of international aspects is supported.


  • Professor Dr. Manfred Krafft (responsible)
  • Dipl.-Kffr. Janina Wiebringhaus (accompanying)