Seminar | Project Seminar in cooperation with BASF Coatings GmbH (SoSe 2024)

Course Number

Field(s) of Study

University Calendar

Learnweb Platform


Course Language

Course schedule

Day Time Frequency Date Room
Wednesday 08:30- 12:30 single date 15.05.2024 Schloss, S 2


Contact persons: Dr. Victoria Kramer, Madeleen van Veen, M. Sc.

First lecture: April 2024 (exact date will be announced on time)

The seminar spans over both terms of the Summer semester.

Credits/ECTS points: PO BWL 2019 | 12 ECTS Course grade: Group work (100%)

Applications for the seminar are to be made via the general MCM application process for seminars. Please register at the examination office for the early examination period.

Please enroll yourself to the course on Learnweb (you need your IT-account to enroll). Announcements, lecture slides and any additional material will be published on Learnweb. The password for the Learnweb course will be shared with you via e-mail.


The objective of the project seminar is to work on a current, relevant business problem. In cooperation with a well-known industry partner, marketing students will work out solutions for actual B2B marketing challenges in groups, and will present their solutions in front of company representatives as well as their university mentors. The seminar serves as a good preparation for the master’s thesis, as empirical scientific work is applied.

The business problems will be presented to the students by company representatives in the kick-off meeting. During the first weeks, the groups will review relevant literature, scientifically substantiate their approach, and work out their project plan which they document in a concept paper and present in the interim presentation. The groups will apply quantitative and/or qualitative methods to address focal issues regarding. They write a final seminar paper and present their results on the last day of the course.


  • Dr. Victoria Kramer (responsible)
  • Madeleen van Veen (accompanying)