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Sonja Gensler

Kick-Off | KnowIT seminar "ESG Criteria and their Relevance for Firm Success"

Tuesday, 26. April 2022 - 17:00 to 18:00, HMB 110

Every year, hundreds of studies are published in academic journals covering a wide range of topics. In this seminar, you have the opportunity to dive deeper into the topic ESG/CSR and the impact of responsible firm behavior on a firm’s success. Topics covered in this seminar are, for example:

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Sonja Gensler

Kick-Off | DoIT seminar "Relevance of ESG-conform behavior for Firm Success"

Friday, 8. April 2022 - 16:00 to 17:00, ULB 201

For companies, acting responsibly and complying with environmental, social and governance (ESG) criteria has never been more important to meet the expectations of different stakeholders.
In this seminar, we will examine the relevance of ESG-conform firm behavior for consumers and employees with a focus on the company flaschenpost.

We will address questions like:

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IWM

Studentische Hilfskräfte am IWM gesucht!

Das Institut für Wertbasiertes Marketing (IWM) der Westfälischen Wilhelms-Universität Münster sucht ab sofort oder früher studentische Hilfskräfte (mind. 5 h /Woche). Weitere Informationen entnehmen Sie bitte der Ausschreibung

 

Haben wir Ihr Interesse geweckt? Dann lassen Sie uns an Ihrer Begeisterung für die Marketingwissenschaft teilhaben!

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Sonja Gensler

The book 'Multivariate Analysemethoden' is published in the 16th edition

The 16th edition of the book 'Multivariate Analysemethoden' - also known as "Der Backhaus" - has been published. Sonja Gensler is now part of the author team and this is not the only novelty. For example, the 'margarine' example has been replaced by chocolate. Why? Because the book will also be published in English in October 2021.

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