Sonja Gensler

Sonja Gensler named JIM Co-Editor designated

SONJA GENSLER, PH.D University of Münster, NAMED

NEW YORK – December 16, 2021– Marketing EDGE, a nonprofit education organization, today announced that Sonja Gensler, an Extraordinary Professor at the Marketing Center Münster (School of Business and Economics, University of Münster) has been named co-editor-designate of Marketing EDGE’s Journal of Interactive Marketing® (JIM). Gensler will join Arvind Rangaswamy Jonas H. Anchel Professor of Marketing at Penn State, Smeal College of Business, in leading the journal.

JIM positions itself at the center of contemporary marketing and serves as a catalyst for identifying issues, stimulating academic research, and shaping ideas on a broad range of topics that have the potential of affecting the future practice, theory, and understanding of marketing with technology.

The co-editor search was conducted by the current JIM Editors Arvind Rangaswamy and Wendy Moe, with assistance from JIM’s Policy Board members. “Sonja is an excellent scholar and expert in digital marketing. She brings a balanced perspective that combines rigor with relevance, which will serve the journal well. I look forward to working with Sonja as Co-Editor of Journal of Interactive Marketing,” Rangaswamy said.

JIM Policy Board member Charles Hofacker, who is Carl DeSantis Professor of Marketing at Florida State University’s College of Business, had this to say: “Professor Gensler’s work has been at the forefront of interactive marketing for years. She has a tremendous track record as a Thought Leader in areas like digital CRM, digital advertising, consumer-generated content, and online retailing. Her theoretical, managerial and methodological acumen will serve the journal well as it reinforces its role atop the most dynamic, interesting and important trend in marketing, namely the influx of information technology.”

Gensler holds a PhD from the Goethe University Frankfurt. She joined the University of Münster (Germany) in 2012. Sonja’s academic work focuses on the consequences of digitalization for businesses and consumers. Her research has been published in journals such as the Journal of Marketing, International Journal of Research in Marketing, Journal of Retailing, Journal of Interactive Marketing, Journal of Product Innovation Management, and European Journal of Operational Research. Since December 2020, Sonja has been the Vice Dean for Research & Third Mission for the School of Business and Economics. Moreover, she also serves as Equal Opportunities Officer of the School of Business and Economics. “I feel very honored to serve as Co-Editor for the Journal of Interactive Marketing – a journal with one of the highest impact factors among the marketing journals”, Gensler said. “I will devote my energy to further strengthening the standing of the Journal of Interactive Marketing. I also look forward to receiving manuscripts that address novel, interesting and relevant challenges in interactive marketing.”