The article "Permission Marketing and Privacy Concerns — Why Do Customers (Not) Grant Permissions?" by Manfred Krafft, co-authored by Christine M. Arden (University of Muenster) and Peter C. Verhoef (University of Groningen, The Netherlands) is now available online at Journal of Interactive Marketing. The article is an open access paper, and can be downloaded and shared for free using this link.

The article "The Showrooming Phenomenon: It's More than Just About Price" by Dr. Sonja Gensler together with Prof. Peter Verhoef (Universität Groningen, Netherlands) and Prof. Scott Neslin (Dartmouth Business School, USA) is now available at Journal of Interactive Marketing. Direct link to the article.

Dr. Sonja Gensler ist zusammen mit Alec Minnema und Tammo Bijmolt (Universität Groningen)  für den Wissenschaftspreis 2017 der niederländischen Marktforschungsvereinigung MOA (Zentrum für Informationen basierte Entscheidungsfindung & Marketing Research) nominiert. Die Nominierung bezieht sich auf die Forschungsprojekte rund um das Thema wie Online-Händler die Retourenquote reduzieren können.

Link: http://www.moawards.nl/wetenschapsprijs

Muenster’s marketing academics enjoyed a fully packed week of hard work and hard fun with “multivariate legend” Professor Dr. Joe F. Hair, who not only taught students on the intricacies of both structural equation modeling, but also gave interesting insights by reflecting on his long and successful academic career. Although Professor Hair could not fully hide his enthusiasm for partial least squares, he covered also the covariance-based approach of structural equation modeling in his course.

In recognition of his significant and enduring contributions to the European Marketing Academy (EMAC) and his achievements of high levels of scholarship and as a leader in the field of marketing, Manfred Krafft has been appointed as EMAC fellow. Together with him, Ajay Kohli (Atlanta/USA, previous editor of Journal of Marketing) and Peter Verhoef (Groningen, VP Membership of EMAC) have been appointed as new fellows of EMAC. EMAC represents more than 1,000 European scholars in Marketing. The board of fellows consists of 17 recognized scholars, who stay fellows until their retirement.

The prestigious American Marketing Association holds the annual Summer AMA conference 2017 in San Francisco, California. For this distinguished conference, Dr. An-Kristin Kupfer serves as chair for the “Digital Marketing, Social Media, and Entertainment Marketing” track, together with Professor Dr. Natasha Foutz from the University of Virginia.